Participate in speaking opportunities to establish thought leadership
Events
Speaking at events can help you become a thought leader in your field. It builds your reputation but requires time and effort to prepare and speak. Ideal for B2B connections.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Airmeet | Airmeet is a versatile platform designed to host immersive virtual ev… |
Paid Only
|
Moderate
|
| Bizzabo | Bizzabo is a leading event management platform designed to enhance br… |
Paid Only
|
Moderate
|
| Hopin | Hopin is a versatile online events platform designed to elevate brand… |
Paid Only
|
Moderate
|
| ON24 | ON24 is a leading marketing platform designed to enhance brand awaren… |
Paid Only
|
Moderate
|
| Zoom | Zoom is a leading video conferencing platform that facilitates seamle… |
Paid Only
from $149.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Cause | Cause is an initiative that addresses social, environmental, or econo… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
| Training Course | The Training Course is an educational program aimed at enhancing prof… |
Sectors
| Name | Description |
|---|---|
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
| Legal Services | The Legal Services sector encompasses a wide array of services includ… |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Educational Marketing Strategies | Teaching customers about your products through informative content ca… |
| Thought Leadership Strategies | Sharing expert insights and innovative ideas builds your reputation a… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Brand Positioning Strategy | Creating a brand positioning strategy means defining how you want you… |
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
Technologies
| Name | Description |
|---|---|
| Event Management & Webinars |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
| Media Relations | Media relations help you build a positive public image by getting you… |
| Press Releases | Press releases are official statements issued to media outlets, desig… |
| LinkedIn is the go-to platform for professional networking and market… |
Quick Facts
Channel
Events
Advertising Type
Native
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
Pros
- Builds credibility in your industry as you share your expertise with a larger audience.
- Increases your visibility as you get in front of a new audience that may not be familiar with your work.
- Enhances your professional network by connecting with other speakers, organizers, and attendees at the events.
- Opportunity to generate leads and potential business opportunities through the exposure and connections made.
- Showcases your depth of knowledge and expertise, which can lead to more speaking opportunities and invitations.
- Strengthens your personal brand as people begin to associate you with high-level industry knowledge.
- Provides a platform to share your message and influence the industry by addressing topics of importance to you and your audience.
Cons
- Time-consuming to prepare and deliver presentations effectively, which may detract from other business activities.
- Difficult to measure immediate ROI as the benefits are more long-term and intangible.
- Requires strong public speaking skills, which may not come naturally to everyone and can be daunting.
- Travel expenses and time away from work can add up, especially if events are not local.
- Potential for low audience engagement if the topic or delivery does not resonate well with the audience.
- Must continually stay updated on industry trends and insights to provide valuable content, adding to your workload.
- May face competition from other speakers, making it harder to stand out and be memorable.