The Skyscraper Technique

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Imagine spotting the best content out there and then making something even better. That’s the deal—find popular topics, then outdo them with your own twist. It’s a solid way to score links and boost your site's visibility. The catch? It takes a ton of research and creativity to truly stand out.
Brian Deane


  • Boosts SEO: By creating superior content, you can earn backlinks from reputable sites, significantly improving your search engine rankings.
  • Increases Traffic: High-quality, engaging content attracts more visitors to your site, enhancing your online visibility and traffic.
  • Establishes Authority: Producing in-depth and valuable content helps establish your brand as an authority in your industry.
  • Enhances Engagement: Superior content tends to get more shares, comments, and interaction, boosting engagement with your target audience.
  • Long-Term Value: Well-crafted content remains relevant and continues to attract traffic over time, offering sustained benefits.


  • Resource-Intensive: Requires significant time, research, and creativity to produce content that genuinely surpasses existing materials.
  • High Competition: Popular topics may already have strong content, making it challenging to significantly improve upon what’s out there.
  • No Guarantee of Success: Even the best content may not always get the attention or backlinks expected, as outcomes can be unpredictable.
  • Link Acquisition Challenges: Convincing other sites to link to your content, even if it's superior, can be difficult and time-consuming.
  • Potential for Oversaturation: If many marketers target the same content for improvement, it can lead to an oversaturation of similar materials, reducing effectiveness.

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