Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
Name | Channel | Objective | Difficulty | Cost | |
---|---|---|---|---|---|
A/B test banner designs and messaging to optimise results | Display Advertising |
Customer Acquisition
Engagement
Lead Generation
Sales
Traffic
|
Intermediate | Medium | View |
A/B test different ad creatives to optimise performance | Display Advertising |
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
A/B test different ad formats and placements to optimise performance | Display Advertising |
Engagement
Reach
Sales
Traffic
|
Intermediate | Medium | View |
A/B test different ad formats for optimal performance | Display Advertising |
Brand Awareness
Engagement
Reach
Sales
Traffic
|
Intermediate | Medium | View |
A/B test email elements to optimise performance |
Customer Acquisition
Engagement
Retention
Sales
Traffic
|
Intermediate | Medium | View | |
A/B test notification copy and timing for optimal results | Mobile |
Customer Satisfaction
Engagement
Retention
Sales
Traffic
|
Intermediate | Medium | View |
Adapt products to meet the cultural or regulatory requirements of new markets | Marketplaces |
Customer Acquisition
Enhance Brand Reputation
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Adapt trending memes to align with brand messaging and objectives | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
Add customer support information to encourage engagement |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View | |
Adjust bids and budgets based on real-time performance data | Search Engines |
Customer Acquisition
Engagement
Lead Generation
Sales
Traffic
|
Intermediate | Medium | View |
Align sales and marketing teams for a cohesive ABM approach | Events |
Customer Acquisition
Lead Generation
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Amazon DSP (Demand-Side Platform) Ads | Display Advertising |
Brand Awareness
Customer Acquisition
Engagement
Reach
Sales
Traffic
Views
|
Intermediate | Medium | View |
Amazon OTT (Over-The-Top) Video Ads | Television |
Brand Awareness
Engagement
Reach
Views
|
Intermediate | Medium | View |
Amazon Sponsored Brands | Marketplaces |
Brand Awareness
Customer Acquisition
Engagement
Enhance Brand Reputation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
Amazon Sponsored Display Ads | Display Advertising |
Brand Awareness
Customer Acquisition
Engagement
Reach
Sales
Traffic
|
Intermediate | Medium | View |
Amazon Sponsored Products | Marketplaces |
Customer Acquisition
Sales
Traffic
|
Intermediate | Medium | View |