Use a content recommendation network to promote content across websites
Display Advertising
Boost your content’s visibility by leveraging content recommendation networks. These platforms promote your content across various high-traffic websites, improving your reach and engagement. Although it requires a budget, it’s a fantastic way to consistently drive traffic and new leads.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| MGID | MGID is a leading native advertising platform designed to enhance bra… |
Paid Only
|
Moderate
|
| Outbrain | Outbrain is a leading content discovery platform that enhances digita… |
Paid Only
|
Moderate
|
| Revcontent | Revcontent is a leading content discovery platform that empowers mark… |
Paid Only
|
Moderate
|
| Taboola | Taboola is a leading content discovery platform that enables marketer… |
Paid Only
|
Moderate
|
| Yahoo Content Recommendation Engine | Yahoo Content Recommendation Engine is an advanced marketing tool des… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
| Views | The marketing objective 'Views' aims to maximize the number of times … |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| LGBTQ+ Community | The LGBTQ+ community is a dynamic and diverse demographic group defin… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Podcast | Podcasts are digital audio files available for streaming or download,… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Cross-Channel Campaign Strategy | Coordinating marketing efforts across multiple channels to create a u… |
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
| Content Virality Strategy | Creating shareable and engaging content designed to go viral, spreadi… |
Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
Channel
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
Sub-channel
| Name | Description |
|---|---|
| Blogs | Blogs are a versatile way to connect with your audience by sharing va… |
| YouTube | YouTube is an online platform where you can upload and view videos on… |
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
Quick Facts
Channel
Display Advertising
Advertising Type
Native
Company
Outbrain
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
Paid
Pros
- Increased visibility due to content being placed on high-traffic websites.
- Enhanced targeting by reaching a specific audience based on browsing behavior and interests.
- Improved engagement as users are more likely to interact with recommended content.
- Brand credibility by appearing on reputable websites.
- Diversified traffic sources for your content, reducing reliance on a single channel.
- SEO benefits from increased backlinks and content promotion.
- Scalability allowing for broader reach as your budget allows.
Cons
- Higher costs associated with using premium content recommendation networks.
- Variable performance depending on the website placements.
- Potential for irrelevant traffic if targeting settings are not optimal.
- Content quality dependence as low-quality content may not perform well despite high visibility.
- Ad fatigue: audiences may become less responsive over time.
- Limited control over exactly where your content appears.
- Complex setup and management requiring consistent monitoring and adjustments.