Use branded giveaways to increase brand visibility
Events
Branded giveaways are a great way to get your name out there. They’re easy to produce and distribute, and people love free stuff! However, ensure your giveaways are useful to avoid being tossed aside. This tactic may not always guarantee direct sales but helps in keeping your brand top of mind.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Amazing Mail | Amazing Mail is an innovative marketing tool designed to streamline a… |
Paid Only
|
Moderate
|
| Gleam | Gleam is a versatile marketing platform designed to amplify brand awa… |
Paid Only
|
Moderate
|
| RafflePress | RafflePress is a robust giveaway platform designed to amplify brand a… |
Paid Only
|
Moderate
|
| ShortStack | ShortStack is a robust marketing tool designed to enhance brand engag… |
Paid Only
from $99.00/mo
|
Moderate
|
| Viral Loops | Viral Loops is an advanced marketing tool designed to enhance brand a… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Small Business Owners | Small Business Owners are a vital demographic characterized by their … |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
Sectors
| Name | Description |
|---|---|
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
| Non-Profit | The Non-Profit sector encompasses organizations focused on addressing… |
| Professional Services | The Professional Services sector encompasses a diverse range of indus… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Brand Activation Strategy | Creating interactive experiences to engage customers and bring your b… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
| Product Sampling Strategy | Offering free samples to potential customers to let them try your pro… |
Technologies
| Name | Description |
|---|---|
| Event Management & Webinars |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Sponsorships | Sponsorships allow brands to reach new audiences by associating with … |
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
| In-Store Promotions | In-store promotions are a traditional way to boost sales and brand aw… |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
Quick Facts
Channel
Events
Advertising Type
Direct Mail
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Free
Pros
- Cost-effective as they often require a small investment compared to other marketing tactics.
- Versatile and can be used in various events, online contests, or direct mail.
- Enhances goodwill among current and potential customers.
- Easy to produce and distribute with numerous suppliers available for customizable items.
- Creates a lasting impression as useful items keep your brand visible for longer periods.
- Encourages customer engagement through social media contests or referrals.
- Great for event marketing as they draw attention and make your brand memorable.
Cons
- Limited reach as the effectiveness is only as good as your distribution strategy.
- No direct sales since the primary aim is brand visibility, not conversions.
- Quality control issues could negatively impact your brand if the items are poorly made.
- Environmental impact by increasing waste if the giveaways aren’t eco-friendly.
- Not always memorable if the giveaway items are too generic.
- Additional costs for storage and shipping for physical products.
- Target audience mismatch if not distributed strategically, could result in low engagement.