Use branded materials and giveaways to enhance engagement
Events
Offering branded materials and giveaways can capture attention and create a memorable experience. This tactic is great for boosting engagement but might require a good budget and planning.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| 99designs | 99designs is a leading platform connecting businesses with talented f… |
Paid Only
|
Moderate
|
| Amazing Mail | Amazing Mail is an innovative marketing tool designed to streamline a… |
Paid Only
|
Moderate
|
| Canva | Canva is a versatile design tool that empowers marketing professional… |
Paid Only
from $119.00/mo
|
Moderate
|
| Click2Mail | Click2Mail is a versatile direct mail service that empowers marketing… |
Paid Only
|
Moderate
|
| Gleam | Gleam is a versatile marketing platform designed to amplify brand awa… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| Hobbyists | Hobbyists are a diverse demographic, united by passionate engagement … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Non-Profit | The Non-Profit sector encompasses organizations focused on addressing… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Brand Loyalty Strategy | Building a brand loyalty strategy focuses on keeping customers coming… |
| Referral Marketing Strategy | Encouraging existing customers to refer new ones by offering incentiv… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Brand Activation Strategy | Creating interactive experiences to engage customers and bring your b… |
Technologies
| Name | Description |
|---|---|
| Event Management & Webinars |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Sponsorships | Sponsorships allow brands to reach new audiences by associating with … |
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
| In-Store Promotions | In-store promotions are a traditional way to boost sales and brand aw… |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
Quick Facts
Channel
Events
Advertising Type
Direct Mail
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Free
Pros
- Memorable: Branded giveaways create lasting impressions with participants.
- Engaging: They help in increasing interaction and participation.
- Brand Exposure: Your brand gets a lot of visibility among the target audience.
- Goodwill: Can improve brand perception and goodwill.
- Versatile: Suitable for various industries and events.
- Personal Touch: Adds a personalized feel to marketing efforts.
- Cost-effective: Can be cost-effective relative to other advertising methods if planned well.
Cons
- Cost: Can be expensive depending on the items and quantity.
- Planning: Requires careful planning and customization.
- Logistics: Distribution and inventory management can be challenging.
- Impact Measurement: Difficult to measure the exact impact on engagement.
- Mismatch: Items might not resonate with all audience segments.
- Temporary: The impact may be short-lived without consistent efforts.
- Environmental Concerns: Potential environmental impact due to physical products.