Use brochures at events, trade shows, and in-store displays
Events
Brochures are a great way to provide detailed information about your products or services directly into potential customers’ hands. They can build brand awareness and drive engagement, but require careful design and distribution.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
Paid Only
from $54.00/mo
|
Moderate
|
| Adobe InDesign | Adobe InDesign is the go-to tool for crafting beautiful layouts for p… |
Paid Only
from $20.99/mo
|
Complex
|
| Adobe Photoshop | Perfect for creating stunning visuals, Adobe Photoshop is a powerful … |
Paid Only
from $20.99/mo
|
Complex
|
| Amazing Mail | Amazing Mail is an innovative marketing tool designed to streamline a… |
Paid Only
|
Moderate
|
| Blurb | Blurb is a cutting-edge marketing tool designed to enhance brand awar… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Middle-Income Earners | Middle-Income Earners represent a crucial segment of the consumer mar… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Construction | The Construction sector is a cornerstone of global economic developme… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
| Product Marketing Strategies | Promoting a product involves highlighting its benefits, targeting the… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Brand Positioning Strategy | Creating a brand positioning strategy means defining how you want you… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Brand Activation Strategy | Creating interactive experiences to engage customers and bring your b… |
Technologies
| Name | Description |
|---|---|
| Content Creation & Design |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
| In-Store Promotions | In-store promotions are a traditional way to boost sales and brand aw… |
| Point-of-Sale (POS) Displays | Point-of-Sale (POS) Displays catch customers' attention right at the … |
| Brochures | Brochures are handy for delivering detailed information about your bu… |
Quick Facts
Channel
Events
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Tangible Material: Offers a physical, tangible piece that can be taken home for future reference.
- Detailed Content: Great for providing detailed product or service information all in one place.
- Brand Recall: High potential for brand recall due to physical presence.
- Versatile Use: Can be used in various settings such as events, trade shows, and retail stores.
- Personal Touch: Adds a personal touch compared to digital-only methods.
- Cost-Effective: Relatively low-cost production compared to other advertising methods.
- Customizable: Can be easily tailored to suit specific campaigns or target audiences.
Cons
- Limited Reach: Can only reach those who physically pick up the brochure.
- Environmental Impact: Has a negative environmental impact due to paper use.
- Design Costs: Requires a good design to be effective, which can incur costs.
- Distribution Effort: Needs considerable effort and strategy for effective distribution.
- Quickly Discarded: Risk of being quickly discarded by recipients.
- Storage Issues: Requires physical space for storage and inventory management.
- Difficult Tracking: Hard to track effectiveness and return on investment compared to digital methods.