Use community events to build relationships and trust
Events
Building relationships and trust through community events involves engaging directly with your audience in a friendly setting. While it requires significant planning and investment, the resulting personal connections and community goodwill can greatly enhance brand loyalty and reputation.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Airmeet | Airmeet is a versatile platform designed to host immersive virtual ev… |
Paid Only
|
Moderate
|
| Bizzabo | Bizzabo is a leading event management platform designed to enhance br… |
Paid Only
|
Moderate
|
| Cvent | Cvent is a comprehensive event management platform designed to optimi… |
Paid Only
|
Moderate
|
| EventMobi | EventMobi is a comprehensive event management platform designed for m… |
Paid Only
|
Moderate
|
| Eventbrite | Eventbrite is a leading event management and ticketing platform that … |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Urban Dwellers | Urban Dwellers represent a dynamic demographic group characterized by… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Cause | Cause is an initiative that addresses social, environmental, or econo… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
| Partnership Marketing Strategies | Collaborating with other businesses can boost your reach and credibil… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Loyalty Strategy | Building a brand loyalty strategy focuses on keeping customers coming… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Workshops and Seminars Strategy | Hosting interactive workshops and seminars to educate and engage your… |
| Brand Activation Strategy | Creating interactive experiences to engage customers and bring your b… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
Technologies
| Name | Description |
|---|---|
| Event Management & Webinars |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Community Relations | Community Relations is all about building strong relationships with t… |
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Sponsorships | Sponsorships allow brands to reach new audiences by associating with … |
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
Quick Facts
Channel
Events
Advertising Type
OOH
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Free
Pros
- Boosts trust and loyalty by allowing face-to-face interactions with your audience, which can create a more personal connection.
- Enhances brand awareness as hosting or sponsoring events can attract media coverage and public attention.
- Fosters community engagement by giving back to the community, which can generate goodwill and positive word-of-mouth.
- Offers networking opportunities to connect with other businesses and potential partners in a non-sales environment.
- Provides direct feedback from attendees about your products or services, which can be invaluable for improvement.
- Creates memorable experiences that attendees associate with your brand, helping to differentiate you from competitors.
- Supports local causes or initiatives, aligning your brand with community values and increasing your reputation.
Cons
- Requires significant planning and logistics to organize, which can be time-consuming and complex.
- Possibly high costs for venue, catering, equipment, and other event-related expenses.
- Limited reach compared to digital campaigns, as community events are usually local and not global.
- Uncertain ROI because measuring the financial return from community events can be challenging.
- Weather-dependent if held outdoors, which can affect attendance and the overall success of the event.
- Resource-intensive requiring staff, volunteers, and possibly third-party vendors to execute seamlessly.
- Risk of low turnout which can result in wasted resources and missed opportunities for engagement.