Use conference sponsorships to increase visibility
Events
Sponsoring conferences can effectively boost your visibility and credibility in your industry. While it requires investment, it connects you directly with a relevant, engaged audience. But remember, it’s crucial to pick the right events that align with your brand values.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Hopin | Hopin is a versatile online events platform designed to elevate brand… |
Paid Only
|
Moderate
|
| ON24 | ON24 is a leading marketing platform designed to enhance brand awaren… |
Paid Only
|
Moderate
|
| Socio | Socio is an innovative marketing platform designed to enhance event m… |
Paid Only
|
Moderate
|
| Splash | Splash is a sophisticated event marketing platform designed to stream… |
Paid Only
|
Moderate
|
| Swapcard | Swapcard is a sophisticated marketing tool designed to enhance event … |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
Promotes
Sectors
| Name | Description |
|---|---|
| Aerospace and Defense | The Aerospace and Defense sector encompasses the development and manu… |
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Communication | The Communication sector encompasses a broad array of services and te… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Partnership Marketing Strategies | Collaborating with other businesses can boost your reach and credibil… |
| Thought Leadership Strategies | Sharing expert insights and innovative ideas builds your reputation a… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Brand Activation Strategy | Creating interactive experiences to engage customers and bring your b… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
| Influencer Event Strategy | Hosting events where influencers experience and promote your brand in… |
| Strategic Alliances Strategy | Partnering with other businesses to leverage each other's strengths a… |
Technologies
| Name | Description |
|---|---|
| Event Management & Webinars |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Sponsorships | Sponsorships allow brands to reach new audiences by associating with … |
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
Quick Facts
Channel
Events
Advertising Type
OOH
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
Paid
Pros
- Direct Audience Access Providing direct access to a highly relevant and engaged audience.
- Brand Recognition Boosts brand recognition within the industry.
- Network Opportunities Offers valuable networking opportunities with industry leaders.
- Lead Generation Generates high-quality leads from engaged attendees.
- Credibility Boost Enhances brand credibility by association with reputable events.
- Media Exposure Potential for media coverage and additional exposure.
- Content Creation Opportunities for creating content around the event and sponsorship.
Cons
- Costly Can be a significant financial investment.
- Time-Consuming Requires considerable time for planning and execution.
- Not Always Effective May not always yield immediate ROI.
- Limited Audience Audience is often limited to event attendees.
- Brand Matching Important to choose events that align well with your brand.
- Competitive High competition for attention at larger events.
- Measurement Challenges Difficult to measure the exact impact on brand visibility.