Use data-driven insights to optimise ad placement
Display Advertising
Use data-driven insights to determine the best platforms to place your ads. This helps ensure you’re reaching the right audience at the right time, reducing wasted spend. Could be resource-intensive but provides better ROI.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AdEspresso | AdEspresso is a user-friendly tool for creating, managing, and optimi… |
Freemium
from $49.99/mo
|
Easy
|
| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
Paid Only
from $99.99/mo
|
Moderate
|
| Adobe Advertising Cloud | Adobe Advertising Cloud is a comprehensive platform that unifies all … |
Paid Only
|
Moderate
|
| Adobe Analytics | Adobe Analytics is a robust digital analytics platform that empowers … |
Paid Only
|
Moderate
|
| Amazon DSP | Amazon DSP (Demand-Side Platform) is a sophisticated advertising solu… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Communication | The Communication sector encompasses a broad array of services and te… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
Strategy
| Name | Description |
|---|---|
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Big Data Analytics Strategy | Using large amounts of data to understand customer behavior and impro… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| Predictive Analytics Strategy | Using data and algorithms to forecast future trends and behaviors, a … |
| PPC Strategy | Pay-per-click (PPC) strategy involves paying for ads to appear in sea… |
Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking |
Channel
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
Sub-channel
| Name | Description |
|---|---|
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Market on one of the most popular social media platforms. Great for t… | |
| a visual-driven platform that's great for sharing photos and videos t… | |
| LinkedIn is the go-to platform for professional networking and market… | |
| Pinterest is a visual discovery and bookmarking tool perfect for show… |
Quick Facts
Channel
Display Advertising
Advertising Type
Display
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Paid
Pros
- Higher ROI because you’re targeting the right audience, reducing wasted ad spend.
- Better targeting means your ads are more relevant to the audience.
- Improved conversion rates because ads are shown to users more likely to convert.
- Cost efficiency since you’re allocating your budget to high-performing channels.
- Increased competitiveness by staying ahead of market trends.
- Enhanced measurement with the ability to track performance accurately.
- Scalability so you can grow your campaigns based on data-driven decisions.
Cons
- Resource-intensive and requires sophisticated tools and expertise.
- High initial cost for setup and ongoing data analytics.
- Privacy concerns related to data collection and usage.
- Complexity in managing multiple data sources and platforms.
- Constant monitoring is needed to adjust strategies based on real-time data.
- Risk of over-reliance on data and neglecting creative aspects.
- Potential data inaccuracies that could misguide your strategy.