Use influencer events to build stronger relationships and loyalty
Events
Hosting influencer events can help you connect with your audience more meaningfully, but it costs time and money. They offer personal interaction with your brand, fostering loyalty and trust, but require planning and coordination.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Influencity | Influencity is a comprehensive influencer marketing platform designed… |
Paid Only
|
Moderate
|
| Tagger | Tagger is an advanced influencer marketing and social listening tool … |
Paid Only
|
Moderate
|
| Upfluence | Upfluence is a comprehensive influencer marketing platform designed t… |
Paid Only
|
Moderate
|
| Vamp | Vamp is a sophisticated influencer marketing platform designed to ele… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| LGBTQ+ Community | The LGBTQ+ community is a dynamic and diverse demographic group defin… |
| Men | Men represent a diverse demographic with varying interests and life s… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Cause | Cause is an initiative that addresses social, environmental, or econo… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Influencer Marketing Strategies | Partnering with influencers helps you reach their followers, boosting… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
Sub-strategy
| Name | Description |
|---|---|
| Brand Loyalty Strategy | Building a brand loyalty strategy focuses on keeping customers coming… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
| Brand Ambassador Strategy | Engaging loyal customers or influencers to represent and promote your… |
| Influencer Event Strategy | Hosting events where influencers experience and promote your brand in… |
Technologies
| Name | Description |
|---|---|
| Event Management & Webinars |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Community Relations | Community Relations is all about building strong relationships with t… |
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| YouTube | YouTube is an online platform where you can upload and view videos on… |
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Sponsorships | Sponsorships allow brands to reach new audiences by associating with … |
Quick Facts
Channel
Events
Advertising Type
Social
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Direct Interaction: Provides a chance for direct, in-person interaction which can deepen relationships.
- Increased Loyalty: Can significantly boost brand loyalty among attendees due to personal experience.
- Content Creation: Provides opportunities for influencers to create authentic content around your brand.
- Higher Engagement: Events typically see higher engagement rates from attendees compared to online campaigns.
- Brand Awareness: Helps increase brand awareness through the influencer’s reach.
- Exclusive Feel: Creates an exclusive feel that can attract high-quality leads and customers.
- Networking: Offers a valuable networking opportunity for both the brand and influencers which can lead to future collaborations.
Cons
- Costly: Can be more expensive than online marketing tactics due to logistics and planning.
- Time-Consuming: Requires significant time investment for planning and execution.
- Risk of Low Turnout: There’s a risk that the event may not attract enough attendees, affecting ROI.
- Coordination: Requires a lot of coordination between various parties including influencers, venues, and suppliers.
- Geographical Limitation: Limited to influencers and attendees who can physically attend, reducing reach.
- Event Dependent: Success is heavily dependent on the event’s execution, which can be unpredictable.
- Measurement: It can be more challenging to measure direct ROI compared to digital campaigns.