Use programmatic display advertising to target relevant audiences
Programmatic display advertising automates the purchasing of ad space to reach specific target audiences efficiently. It ensures precise targeting but can be more costly and complex to manage than traditional ad buying methods.
Pros
- Precision targeting helps in reaching specific audiences based on data and algorithms.
- Real-time bidding allows for efficient allocation of ad spend.
- Scalability means it can handle large campaigns seamlessly.
- Automation reduces manual intervention, saving time and effort.
- Variety of formats like banners and videos cater to diverse audience preferences.
- Data-driven insights provide better campaign optimization and performance tracking.
- Cross-platform reach ensures ads appear on multiple devices and channels.
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Cons
- Higher costs compared to traditional ad buying methods.
- Complex setup requiring specialized knowledge and tools.
- Ad fraud risks with susceptibility to click fraud and impression fraud.
- Privacy concerns around tracking and data usage.
- Potential ad fatigue if the same ads are shown too frequently.
- Limited control over ad placements in certain cases.
- Ad blockers can reduce the visibility of your ads.
Place in customer funnel
Awareness
Consideration
Decision
Retention
Advocacy
| Attribute | Strength |
|---|---|
| Brand | |
| Lead Gen | |
| Ecommerce | |
| Cash Cost | |
| Time Cost to Continue Activity | |
| Learning Curve | |
| Self Sustaining | |
| Volume | |
| B2B | |
| D2C | |
| Brand Safety |