Use programmatic display advertising to target relevant audiences
Display Advertising
Programmatic display advertising automates the purchasing of ad space to reach specific target audiences efficiently. It ensures precise targeting but can be more costly and complex to manage than traditional ad buying methods.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| The Trade Desk | The Trade Desk is a leading programmatic advertising platform designe… |
Paid Only
|
Moderate
|
| TripleLift | TripleLift is an innovative marketing technology platform that specia… |
Paid Only
|
Moderate
|
| Xandr | Xandr, a Microsoft company, is a sophisticated advertising platform d… |
Paid Only
|
Moderate
|
| Yahoo DSP | Yahoo DSP is a comprehensive demand-side platform designed to optimiz… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Communication | The Communication sector encompasses a broad array of services and te… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Big Data Analytics Strategy | Using large amounts of data to understand customer behavior and impro… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
Channel
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
Sub-channel
| Name | Description |
|---|---|
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Social Media Ads | Ads on popular social media platforms help brands engage their target… |
Quick Facts
Channel
Display Advertising
Advertising Type
Display
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Paid
Pros
- Precision targeting helps in reaching specific audiences based on data and algorithms.
- Real-time bidding allows for efficient allocation of ad spend.
- Scalability means it can handle large campaigns seamlessly.
- Automation reduces manual intervention, saving time and effort.
- Variety of formats like banners and videos cater to diverse audience preferences.
- Data-driven insights provide better campaign optimization and performance tracking.
- Cross-platform reach ensures ads appear on multiple devices and channels.
Cons
- Higher costs compared to traditional ad buying methods.
- Complex setup requiring specialized knowledge and tools.
- Ad fraud risks with susceptibility to click fraud and impression fraud.
- Privacy concerns around tracking and data usage.
- Potential ad fatigue if the same ads are shown too frequently.
- Limited control over ad placements in certain cases.
- Ad blockers can reduce the visibility of your ads.