Use QR codes in ads to drive online engagement
Display Advertising
Adding QR codes to ads is a smart way to drive online engagement. It simplifies the user’s journey from offline to online, making it easier to access more information, shop, or sign up. However, not everyone scans QR codes, so rely on it as a supplementary tactic.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AdQuick | AdQuick is your go-to platform for out-of-home advertising. Its user-… |
Quote Based
|
Easy
|
| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
Paid Only
from $99.99/mo
|
Moderate
|
| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
Paid Only
from $54.00/mo
|
Moderate
|
| Adobe InDesign | Adobe InDesign is the go-to tool for crafting beautiful layouts for p… |
Paid Only
from $20.99/mo
|
Complex
|
| Adobe Photoshop | Perfect for creating stunning visuals, Adobe Photoshop is a powerful … |
Paid Only
from $20.99/mo
|
Complex
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Communication | The Communication sector encompasses a broad array of services and te… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
| Brand Activation Strategy | Creating interactive experiences to engage customers and bring your b… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
Channel
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
Sub-channel
| Name | Description |
|---|---|
| Point-of-Sale (POS) Displays | Point-of-Sale (POS) Displays catch customers' attention right at the … |
| Billboards | Billboards are a classic way to get your message seen by the masses. … |
| Street Furniture | Street furniture advertising involves placing ads on public amenities… |
| Transit Advertising | Transit advertising refers to ads placed on or in public transportati… |
| Brochures | Brochures are handy for delivering detailed information about your bu… |
Quick Facts
Channel
Display Advertising
Advertising Type
OOH
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Paid
Pros
- Enhanced User Experience: Adding QR codes simplifies the process for customers to get more information or take action instantly without typing URLs or searching online.
- Versatility: QR codes can be used on virtually any medium, from print to digital screens, increasing their applicability.
- Trackability: Marketers can track scans and engagement, providing valuable data on the campaign’s performance.
- Cost-Effective: Generating and printing QR codes is relatively inexpensive, making this tactic budget-friendly.
- Immediate Engagement: QR codes offer instant access to information or promotions, increasing the likelihood of consumer interaction.
- Space-Saving: Adds functionality without taking up much space on the ad design, making it adaptable for different creative layouts.
- Eco-Friendly: Reduces the need for extensive printed material by providing digital access to information.
Cons
- Adoption Rates: Not all consumers are comfortable or familiar with scanning QR codes, which can limit the effectiveness.
- Internet Dependence: Requires a smartphone with an internet connection, limiting access for some users.
- Technical Issues: Poor QR code printing or misalignment can result in scanning difficulties.
- Security Concerns: Potential for malicious QR codes, which can lead to cautious behavior from consumers.
- Overcrowding: Ads with too many elements, including QR codes, may overwhelm the viewer and dilute the message.
- Aesthetic Concerns: QR codes can sometimes clash with the overall design and branding of the advertisement.
- Short Interaction Window: Limited time for users to notice and decide to scan the QR code, especially in fast-paced environments like transit ads.