Use retargeting ads to engage customers across channels
Display Advertising
Retargeting ads can help you catch the eyes of customers across multiple platforms, making them more likely to return and complete their purchase. It’s great for capturing attention but can be a bit pricey for small businesses.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
Paid Only
from $99.99/mo
|
Moderate
|
| Criteo | Criteo is a leading marketing technology company that specializes in … |
Paid Only
|
Moderate
|
| Google Ads | Google Ads is a comprehensive online advertising platform that enable… |
Paid Only
|
Moderate
|
| Google Display & Video 360 | Google Display & Video 360 is a comprehensive marketing platform desi… |
Paid Only
|
Moderate
|
| Meta Ads Manager | Meta Ads Manager is a robust digital advertising platform designed to… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| LGBTQ+ Community | The LGBTQ+ community is a dynamic and diverse demographic group defin… |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
Sectors
| Name | Description |
|---|---|
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
| Insurance | The Insurance sector is a critical part of the financial services ind… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| PPC Strategy | Pay-per-click (PPC) strategy involves paying for ads to appear in sea… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
| Cross-Channel Campaign Strategy | Coordinating marketing efforts across multiple channels to create a u… |
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
Channel
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
Sub-channel
| Name | Description |
|---|---|
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Push Notifications | Get your messages in front of users directly on their devices. They'r… |
Quick Facts
Channel
Display Advertising
Advertising Type
Display
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Paid
Pros
- Increases Conversions: Retargeting ads are fantastic at reminding potential customers about your products or services, which often increases the chances of conversion.
- Enhanced Brand Recall: These ads keep your brand in front of potential customers, reinforcing brand awareness and recall.
- Improved ROI: By focusing on already interested prospects, your advertising spend is more likely to yield better returns.
- Multi-Channel Reach: Retargeting ads work across a variety of platforms like social media, search engines, and email, giving you more opportunities to engage with customers.
- Customization Opportunities: You can tailor retargeting ads to specific audiences, enhancing the relevance and effectiveness of your campaigns.
- Efficient Use of Budget: Since you’re targeting an audience that’s already shown interest, it often leads to efficient use of your advertising budget.
- Analytics and Insights: Retargeting campaigns can provide valuable data and insights about customer behavior, helping you refine your marketing strategies.
Cons
- Can be Expensive: The cost of running retargeting campaigns can add up, particularly for small businesses with limited budgets.
- Ad Fatigue: Customers might get annoyed if they see your ads too frequently, leading to ad fatigue.
- Privacy Concerns: Retargeting relies heavily on tracking user behavior, which raises potential privacy concerns and compliance issues.
- Complex Setup: Setting up a successful retargeting campaign can be complex and time-consuming, requiring a good understanding of different platforms.
- Limited Audience: Retargeting only reaches people who have already visited your site, limiting the potential audience pool.
- Requires Persistent Monitoring: These campaigns need constant monitoring and tweaking to maintain effectiveness and avoid wasting budget.
- Potential for Negative Perception: Overly aggressive retargeting can lead to a negative perception of your brand, making customers feel like they are being stalked online.