Use retargeting ads to promote upsell opportunities to existing customers
Display Advertising
Retargeting ads help to remind current customers about other products or services they might be interested in, driving more sales without needing to find new customers. While it’s great for increasing sales, it can sometimes feel intrusive to users.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| TikTok Ads Manager | TikTok Ads Manager is a robust platform designed to empower marketing… |
Paid Only
|
Moderate
|
| Yahoo DSP | Yahoo DSP is a comprehensive demand-side platform designed to optimiz… |
Paid Only
|
Moderate
|
| YouTube Ads Manager | YouTube Ads Manager, developed by Google, serves as a comprehensive p… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Homeowners | Homeowners are a crucial demographic characterized by their investmen… |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
Sectors
| Name | Description |
|---|---|
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| PPC Strategy | Pay-per-click (PPC) strategy involves paying for ads to appear in sea… |
| Cross-Channel Campaign Strategy | Coordinating marketing efforts across multiple channels to create a u… |
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
| Upselling and Cross-Selling Strategy | Encouraging customers to buy more or upgrade their purchase with rela… |
Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
Channel
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
Sub-channel
| Name | Description |
|---|---|
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Push Notifications | Get your messages in front of users directly on their devices. They'r… |
Quick Facts
Channel
Display Advertising
Advertising Type
Display
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Highly effective for converting existing customers into repeat buyers.
- Cost-efficient because you’re targeting a warm audience.
- Personalization leads to better customer experiences and higher satisfaction.
- Automated campaigns can be easily set up and managed.
- Data-driven insights help refine strategies for better results.
- Increases brand recall through repeated exposure.
- High ROI since it targets customers already interested in your brand.
Cons
- Can feel intrusive to some customers if not done correctly.
- Requires proper data management to be effective.
- Potentially annoying if customers feel they are being followed everywhere online.
- Ad fatigue can set in, reducing effectiveness over time.
- Privacy concerns might make some customers uneasy.
- High initial setup costs for tracking and targeting.
- Limited to existing customers, so it doesn’t attract new clientele.