Use retargeting ads to re-engage users who drop off at various stages
Display Advertising
Retargeting ads work by showing ads to users who have previously interacted with your site but didn’t convert. It’s a powerful way to remind them of your brand and bring them back, although it can sometimes feel intrusive.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
Paid Only
from $99.99/mo
|
Moderate
|
| Criteo | Criteo is a leading marketing technology company that specializes in … |
Paid Only
|
Moderate
|
| Google Ads | Google Ads is a comprehensive online advertising platform that enable… |
Paid Only
|
Moderate
|
| Google Display & Video 360 | Google Display & Video 360 is a comprehensive marketing platform desi… |
Paid Only
|
Moderate
|
| LinkedIn Campaign Manager | LinkedIn Campaign Manager is a specialized tool designed to empower m… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
Promotes
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Email Marketing Strategy | Sending targeted emails to your audience to promote products, share u… |
| PPC Strategy | Pay-per-click (PPC) strategy involves paying for ads to appear in sea… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
Channel
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
Sub-channel
| Name | Description |
|---|---|
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Push Notifications | Get your messages in front of users directly on their devices. They'r… |
Quick Facts
Channel
Display Advertising
Advertising Type
Display
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Paid
Pros
- Increases Conversion Rates. Retargeting ads remind potential customers of their interest, driving them back to complete their purchase.
- Cost-Effective. These ads typically have lower CPC and higher ROI compared to other ad types.
- Improves Brand Recall. By repeatedly showing your brand to users, you increase the chances they’ll remember and choose you.
- Highly Targeted. Retargeting allows you to reach users based on specific actions they took on your site.
- Boosts Engagement. Engaging users who showed interest but didn’t convert keeps them in your sales funnel.
- Flexible Budgeting. Campaigns can be tailored to various budget sizes, making it accessible for small and large businesses alike.
- Enhances Customer Insights. Provides valuable data on user behavior and preferences which can be used to refine strategies.
Cons
- Perceived as Intrusive. Some users may find retargeting ads annoying and intrusive if they see them too frequently.
- Limited Audience Pool. It’s only effective for users who have previously interacted with your website.
- Ad Fatigue. Repeated exposure can lead to users ignoring the ads, reducing their effectiveness over time.
- Privacy Concerns. Users may have concerns about their online activities being tracked for advertising purposes.
- Dependence on Cookies. Changes in browser policies and cookie laws can affect the effectiveness of retargeting campaigns.
- Initial Setup Complexity. Setting up retargeting campaigns can be complex and require technical expertise.
- Higher Initial Costs. While cost-effective in the long run, initial setup and testing phases can be expensive.