Use retargeting banners to engage users who have visited your site
Display Advertising
Retargeting banners are a smart way to bring back visitors to your site. It boosts engagement and sales by showing ads to people who’ve already shown interest. Be cautious, though; overdoing it can annoy users.
Tools
Name | Description | Pricing | Ease of Use |
---|---|---|---|
AdEspresso | AdEspresso is a user-friendly tool for creating, managing, and optimi… |
Freemium
from $49.99/mo
|
Easy
|
AdParlor | AdParlor is a sophisticated marketing tool designed to optimize digit… |
Paid Only
|
Moderate
|
AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
Paid Only
from $99.99/mo
|
Moderate
|
AdStage | AdStage is a versatile ad management platform that excels at lead gen… |
Paid Only
from $129.99/mo
|
Moderate
|
Adobe Advertising Cloud | Adobe Advertising Cloud is a comprehensive platform that unifies all … |
Paid Only
|
Moderate
|
Objectives
Name | Description |
---|---|
Engagement | Engagement in marketing refers to the interactions between a brand an… |
Retention | Retention in marketing focuses on keeping existing customers engaged … |
Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
Name | Description |
---|---|
Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
Gen X | |
Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
High-Income Earners | High-Income Earners are characterized by their significant financial … |
Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
Name | Description |
---|---|
App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
Brand | Brand represents the unique identity of a business, encompassing its … |
Content | Content is a fundamental element of contemporary marketing, encompass… |
Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
Sectors
Name | Description |
---|---|
Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
Education | The Education sector encompasses institutions such as schools, colleg… |
Financial Services | The Financial Services sector is a vital part of the global economy, … |
Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
Strategy
Name | Description |
---|---|
Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
Name | Description |
---|---|
Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
PPC Strategy | Pay-per-click (PPC) strategy involves paying for ads to appear in sea… |
Cross-Channel Campaign Strategy | Coordinating marketing efforts across multiple channels to create a u… |
Technologies
Name | Description |
---|---|
Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
Channel
Name | Description |
---|---|
Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
Sub-channel
Name | Description |
---|---|
Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
Google Display Network | Google Display Network helps you reach a wide audience with visually … |
In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
Social Media Ads | Ads on popular social media platforms help brands engage their target… |
Quick Facts
Channel
Display Advertising
Advertising Type
Display
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Paid
Pros
- Highly effective at bringing back potential customers who have already shown interest in your site or products.
- Boosts brand recall by consistently reminding users of your brand as they browse other sites.
- Improves conversion rates since the audience is already familiar with your offerings and more likely to complete a purchase.
- Offers precise targeting as it focuses on users who have previously engaged with your site, reducing wasted ad spend.
- Supports various ad platforms, making it versatile for campaigns.
- Enhances engagement by keeping your brand in the minds of users.
- Customizable campaigns to tailor messages based on user behavior and segmentation.
Cons
- Can be perceived as intrusive by some users if they frequently see the same ads, leading to ad fatigue.
- Requires careful frequency management to avoid overwhelming users with too many ads.
- Privacy concerns as users may feel their browsing is being closely monitored, leading to trust issues.
- Higher costs compared to regular display ads due to the specialized targeting involved.
- Complex setup and management, requiring a good understanding of analytics and tracking.
- Performance can suffer if the initial site visit didn’t leave a strong impression, reducing the effectiveness of retargeting.
- Varied effectiveness across different industries and user segments, making it less predictable.