Use retargeting strategies to re-engage potential customers
Display Advertising
Retargeting strategies are a savvy way to bring back lost potential customers. By placing targeted ads across various platforms, you can remind users of what they left behind and encourage them to make a purchase.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
Paid Only
from $99.99/mo
|
Moderate
|
| Adobe Advertising Cloud | Adobe Advertising Cloud is a comprehensive platform that unifies all … |
Paid Only
|
Moderate
|
| Criteo | Criteo is a leading marketing technology company that specializes in … |
Paid Only
|
Moderate
|
| Google Ads | Google Ads is a comprehensive online advertising platform that enable… |
Paid Only
|
Moderate
|
| LinkedIn Campaign Manager | LinkedIn Campaign Manager is a specialized tool designed to empower m… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
Sectors
| Name | Description |
|---|---|
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
| Insurance | The Insurance sector is a critical part of the financial services ind… |
| Professional Services | The Professional Services sector encompasses a diverse range of indus… |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| Email Marketing Strategy | Sending targeted emails to your audience to promote products, share u… |
| PPC Strategy | Pay-per-click (PPC) strategy involves paying for ads to appear in sea… |
Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
Channel
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
Sub-channel
| Name | Description |
|---|---|
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
| Push Notifications | Get your messages in front of users directly on their devices. They'r… |
| SMS Marketing | SMS Marketing uses text messages to directly reach your customers' ph… |
Quick Facts
Channel
Display Advertising
Advertising Type
Display
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Paid
Pros
- Highly targeted: Retargeting ensures your ads reach people who have already shown interest in your product, increasing the likelihood of conversions.
- Cost-effective: Since you are targeting a warmer audience, the cost per acquisition can be lower compared to other advertising methods.
- Increases brand recall: Repeated exposure to your brand can help keep it top-of-mind for potential customers.
- Versatile: Works across multiple digital platforms, from social media to email marketing, making it adaptable to various campaign strategies.
- Enhances customer journey: Provides multiple touchpoints for potential customers, guiding them through the purchasing process.
- Measurable results: Allows detailed tracking and analysis, helping you fine-tune your campaigns for better outcomes.
- Boosts revenue: By converting previously lost leads, retargeting can significantly improve your overall sales.
Cons
- Privacy concerns: Retargeting relies on tracking user behavior, which can raise ethical and legal questions regarding privacy.
- Ad fatigue: Potential customers may grow tired of seeing the same ads repeatedly, leading to diminished effectiveness over time.
- Requires consistent updates: To avoid ad fatigue and maintain relevance, your retargeting ads need regular updates and new creatives.
- Complex setup: Setting up and managing retargeting campaigns can be complex, requiring specialized knowledge and tools.
- Higher initial costs: While cost-effective in the long run, initial setup and management costs can be high.
- Not foolproof: Success ultimately depends on the quality of your initial targeting and creativity in ad design.
- Can be intrusive: Aggressive retargeting might annoy some users, potentially harming your brand image.