Use retargeting to re-engage customers during key seasonal periods
Display Advertising
Retargeting helps bring back customers who visited your site but didn’t make a purchase. By showing them relevant ads during key seasonal periods, you can boost engagement and sales. It requires ongoing management and a budget but can be quite effective in driving conversions.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
Paid Only
from $99.99/mo
|
Moderate
|
| Adobe Advertising Cloud | Adobe Advertising Cloud is a comprehensive platform that unifies all … |
Paid Only
|
Moderate
|
| Criteo | Criteo is a leading marketing technology company that specializes in … |
Paid Only
|
Moderate
|
| Google Ads | Google Ads is a comprehensive online advertising platform that enable… |
Paid Only
|
Moderate
|
| LinkedIn Campaign Manager | LinkedIn Campaign Manager is a specialized tool designed to empower m… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Expecting Parents | Expecting parents are a unique demographic characterized by their ant… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
Promotes
| Name | Description |
|---|---|
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Email Marketing Strategy | Sending targeted emails to your audience to promote products, share u… |
| PPC Strategy | Pay-per-click (PPC) strategy involves paying for ads to appear in sea… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
| Cross-Channel Campaign Strategy | Coordinating marketing efforts across multiple channels to create a u… |
Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
Channel
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
Sub-channel
| Name | Description |
|---|---|
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Push Notifications | Get your messages in front of users directly on their devices. They'r… |
Quick Facts
Channel
Display Advertising
Advertising Type
Display
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Boosts conversions: Retargeting ads serve as reminders to potential customers, increasing the likelihood of them returning to complete a purchase.
- Increases brand recall: Regularly appearing ads help to keep your brand top of mind for customers.
- Targeted marketing: You can segment your audience and tailor ads specifically to their browsing behavior.
- Higher ROI: Since you’re targeting an already interested audience, the chances of conversion are higher, leading to better return on investment.
- Seasonal relevance: You can time your ads to coincide with key shopping periods, maximizing impact.
- Cross-channel capabilities: Retargeting can be implemented across multiple platforms, increasing your reach.
- Data-driven: It leverages user data to optimize ad performance continuously.
Cons
- Can be perceived as intrusive: Over-targeted ads can annoy customers and lead to a negative perception of your brand.
- Requires consistent monitoring: To be effective, retargeting campaigns need ongoing adjustments and monitoring.
- Costs can add up: The budget required for a sustained retargeting campaign can be significant.
- Limited to past visitors: Retargeting does not bring in new customers but focuses on those who have already interacted with your brand.
- Ad fatigue: Customers may get tired of seeing the same ads repeatedly, reducing their effectiveness.
- Complex setup: Properly setting up a retargeting campaign can be intricate and require specialized knowledge.
- Privacy concerns: Concerns over data usage and privacy might deter some customers from engaging with your ads.