Use sponsorships to increase brand visibility and awareness
Events
Sponsorships boost your brand’s visibility by aligning with popular events or organizations. They offer great exposure but can be costly. When done right, they build strong brand associations and trust, making them a solid investment for awareness and reputation.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| OpenSponsorship | OpenSponsorship connects brands with athletes for seamless sponsorshi… |
Paid Only
|
Moderate
|
| Sponseasy | Sponseasy is a sophisticated marketing tool designed to streamline sp… |
Paid Only
|
Moderate
|
| SponsorMyEvent | SponsorMyEvent is a cutting-edge platform designed to streamline the … |
Paid Only
|
Moderate
|
| SponsorPitch | SponsorPitch is a data-driven platform designed for marketing profess… |
Paid Only
|
Moderate
|
| SponsorUnited | SponsorUnited is a premier sponsorship intelligence platform designed… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
Promotes
Sectors
| Name | Description |
|---|---|
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
| Non-Profit | The Non-Profit sector encompasses organizations focused on addressing… |
| Professional Services | The Professional Services sector encompasses a diverse range of indus… |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Partnership Marketing Strategies | Collaborating with other businesses can boost your reach and credibil… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Brand Activation Strategy | Creating interactive experiences to engage customers and bring your b… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
| Influencer Event Strategy | Hosting events where influencers experience and promote your brand in… |
| Co-Branding Strategy | Collaborating with another brand to create a joint product or campaig… |
Technologies
| Name | Description |
|---|---|
| Event Management & Webinars |
Channel
| Name | Description |
|---|---|
| Events | Events are powerful for connecting and engaging with audiences in rea… |
Sub-channel
| Name | Description |
|---|---|
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Sponsorships | Sponsorships allow brands to reach new audiences by associating with … |
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
Quick Facts
Channel
Events
Advertising Type
OOH
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
Paid
Pros
- Wide Audience Reach: Sponsorships expose your brand to a large, diverse audience, helping to significantly boost visibility.
- Brand Association: Aligning with well-known events or organizations can enhance your brand’s reputation and credibility.
- Engagement Opportunities: Sponsorships often include opportunities for audience engagement through activities and experiences, making the brand more relatable.
- Community Connection: Sponsoring local events or causes can create a strong connection with the community and foster loyalty.
- Content Creation: Sponsorships provide unique content opportunities that can be leveraged across various marketing channels.
- Mutual Benefits: They can create mutually beneficial partnerships, where both the sponsor and the event/organization gain exposure and value.
- Long-term Relationships: Successful sponsorships can lead to long-term partnerships and ongoing brand visibility.
Cons
- High Costs: Sponsorships often require a significant financial investment, which may not be feasible for all brands.
- ROI Uncertainty: Measuring the direct return on investment from sponsorships can be challenging, making it hard to quantify success.
- Risk of Misalignment: There is a risk that the sponsored event or organization may not align perfectly with your brand’s values and message.
- Limited Control: Brands may have limited control over the event’s execution and how their brand is presented.
- Competition Clutter: In high-profile events, numerous sponsors compete for attention, which can dilute the impact.
- Time-Consuming: The process of negotiating, planning, and executing a sponsorship can be time-consuming.
- Potential for Negative Association: Any negative incidents associated with the event or organization can reflect poorly on the sponsoring brand.