Utilise programmatic advertising for efficient targeting
Display Advertising
Programmatic advertising automates ad buying using real-time data for precision targeting. It’s efficient for reaching specific audiences across various platforms. However, it might require a substantial budget and advanced understanding to maximize ROI.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Basis by Centro | Basis by Centro is an advanced marketing platform designed to streaml… |
Paid Only
|
Moderate
|
| Criteo | Criteo is a leading marketing technology company that specializes in … |
Paid Only
|
Moderate
|
| Criteo Retail Media | Criteo Retail Media empowers marketers to enhance brand visibility an… |
Paid Only
|
Moderate
|
| Google Ads | Google Ads is a comprehensive online advertising platform that enable… |
Paid Only
|
Moderate
|
| Google Display & Video 360 | Google Display & Video 360 is a comprehensive marketing platform desi… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Communication | The Communication sector encompasses a broad array of services and te… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| PPC Strategy | Pay-per-click (PPC) strategy involves paying for ads to appear in sea… |
| Cross-Channel Campaign Strategy | Coordinating marketing efforts across multiple channels to create a u… |
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
Channel
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
Sub-channel
| Name | Description |
|---|---|
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Social Media Ads | Ads on popular social media platforms help brands engage their target… |
Quick Facts
Channel
Display Advertising
Advertising Type
Display
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Paid
Pros
- Highly efficient for reaching targeted audiences with precision and minimizing wasted ad spend.
- Automation reduces manual work, saving time and resources for marketing teams.
- Real-time data allows for quick adjustments and optimization to improve campaign performance.
- Multi-channel reach enables advertisers to connect with audiences across various platforms and ad formats.
- Scalability provides the ability to expand campaigns to reach larger audiences without significant increases in workload.
- Detailed analytics offer insights into audience behavior and campaign performance for continuous improvement.
- Cost-effective compared to traditional advertising methods when properly managed and optimized.
Cons
- Complex setup and management may require specialized knowledge or third-party expertise.
- Initial cost can be high, making it less accessible for small businesses with limited budgets.
- Risk of ad fraud and issues with brand safety if not properly monitored.
- Dependence on data means campaigns can suffer if data sources are inaccurate or insufficient.
- Ad fatigue can occur if the same audience is targeted too frequently without variation in ad creatives.
- Privacy concerns related to data collection and targeting, which might lead to regulatory challenges.
- Platform changes and updates require continuous learning and adaptation by marketers.