Utilise remarketing to target past website visitors
Display Advertising
Remarketing helps bring back potential customers who’ve previously shown interest in your site. It allows you to personalize ads based on past behavior, which can lead to higher conversions. However, it can sometimes feel intrusive to users.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Google Ads | Google Ads is a comprehensive online advertising platform that enable… |
Paid Only
|
Moderate
|
| Google Ads Editor | Google Ads Editor is a robust offline tool designed to streamline the… |
Paid Only
|
Moderate
|
| Google Ads Scripts | Google Ads Scripts is a powerful tool for automating and optimizing G… |
Paid Only
|
Moderate
|
| Google Analytics | Google Analytics is a web analytics platform that tracks and reports … |
Paid Only
|
Moderate
|
| Google Analytics 4 (GA4) | Google Analytics 4 (GA4) is a powerful analytics platform designed to… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Homeowners | Homeowners are a crucial demographic characterized by their investmen… |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
| Sales Funnel Optimization Strategy | Improving each stage of your sales funnel to boost conversion rates a… |
Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
Channel
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
Sub-channel
| Name | Description |
|---|---|
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Market on one of the most popular social media platforms. Great for t… |
Quick Facts
Channel
Display Advertising
Advertising Type
Display
Company
Platform
Google Ads
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Paid
Pros
- Enhanced targeting by focusing on users who have already shown an interest in your product or service, leading to higher conversion rates.
- Increased brand recall as users are consistently exposed to your brand after visiting your website.
- Cost-effective advertising since you are targeting a more qualified audience, potentially lowering cost per acquisition.
- Customized ad experiences by tailoring content to the specific interests of past visitors, improving user engagement.
- Improved campaign performance through the use of data and insights gathered from previous interactions with your website.
- Higher ROI by maximizing the value from your advertising spend, as remarketing often yields better results than other forms of marketing.
- Flexibility in implementing across multiple channels and platforms, ensuring a broad reach and increased touchpoints with potential customers.
Cons
- Perceived intrusion as some users may find remarketing ads invasive and annoying, leading to negative brand perception.
- Ad fatigue since constantly seeing the same ads might lead to users becoming desensitized or irritated.
- Privacy concerns with users becoming more aware and concerned about how their data is being used for targeted advertising.
- Initial setup complexity requiring proper tracking code implementation and audience segmentation, which can be technically challenging for beginners.
- Limited audience size as remarketing campaigns are confined to users who have already visited your website, potentially reducing the scale of your campaigns.
- Legal and compliance issues related to data privacy laws and regulations that may affect how you can collect and use user data for remarketing.
- Increased costs over time with competition for the same audience potentially driving up the costs of remarketing campaigns.