Adjust
For Display Advertising, Mobile, Search Engines, Social Media
Adjust is a leading mobile marketing analytics platform designed to empower marketers with reliable data insights and robust attribution capabilities. It provides tools to track app installs, analyze customer acquisition, and enhance engagement and retention. Key features include comprehensive data analytics, fraud prevention, and audience segmentation, supporting marketers in optimizing sales and traffic across various channels like display advertising, mobile, search engines, and social media. Adjust facilitates data-driven marketing strategies, offering precise attribution to improve both customer acquisition and retention. It’s an essential tool for crafting effective multichannel marketing strategies, ensuring marketers achieve their objectives with precision and accuracy.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Analyse banner ad performance and adjust strategies accordingly | Diving into your banner ad performance can unveil what's working and … |
Intermediate
|
Medium
|
| Monitor ad performance through sales and inquiry tracking | Keep an eye on your ad impact by tracking sales and inquiries. This g… |
Intermediate
|
Medium
|
| Monitor cross-channel attribution to understand the impact of each touchpoint | Wondering if your marketing channels are working together or stepping… |
Intermediate
|
Medium
|
| Regularly review the alliance's performance and adjust strategies | Keeping an eye on how your alliance is doing and tweaking plans can h… |
Intermediate
|
Medium
|
| Track and measure referral success with analytics tools | Using analytics tools to track and measure referral success helps bus… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| App Installs | The marketing objective 'App Installs' focuses on increasing the numb… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Affiliate & Partner Marketing | Affiliate & Partner Marketing technology is a strategic tool that ena… |
| Analytics & Data Tracking |
Related Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
Related Channels
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
| Search Engines | Search engines are the go-to when you want to get noticed online. The… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Push Notifications | Get your messages in front of users directly on their devices. They'r… |
| SMS Marketing | SMS Marketing uses text messages to directly reach your customers' ph… |
| Social Media Ads | Ads on popular social media platforms help brands engage their target… |
Related Strategies
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Referral Marketing Strategy | Encouraging existing customers to refer new ones by offering incentiv… |
| Customer Feedback Strategy | Gathering and analyzing customer feedback to improve products, servic… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Customer Support Strategy | Providing timely and effective assistance to customers through variou… |
Quick Facts
Website
https://www.adjust.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Delivers precise attribution for effective marketing optimization.
- Enhances customer acquisition with robust data insights.
- Detects and prevents ad fraud to protect budget.
- Facilitates comprehensive audience segmentation for targeted campaigns.
- Optimizes multichannel strategies with reliable analytics.
- Empowers data-driven decisions to boost engagement.
Cons
- Limited integration with non-mobile platforms.
- Complex setup process for new users.
- High cost for small businesses.
- Limited customization for advanced campaigns.
- Steep learning curve for beginners.
- Occasional delays in data reporting.