Aircall

For Email, Events, PR, Social Media, Telemarketing

Aircall is a cloud-based phone system designed to enhance communication and collaboration for marketing professionals. Its primary purpose is to streamline telecommunication processes, making it an essential tool for customer engagement and retention. Key features include seamless integration with CRM and helpdesk tools, enabling efficient lead generation and customer support. Aircall supports multichannel marketing strategies by facilitating telemarketing and improving overall customer interaction. It aids in achieving marketing goals such as enhancing brand reputation, building trust and loyalty, and boosting sales. By offering real-time analytics and scalable solutions, Aircall empowers marketing teams to execute effective digital marketing strategies.

Related Marketing Tactics

Name Description Difficulty Cost
Train staff to handle inbound calls professionally and effectively Improving how staff handle inbound calls enhances customer satisfacti…
Intermediate
Medium
Train staff to handle outbound calls professionally and effectively Training your staff for outbound calls ensures they communicate clear…
Intermediate
Medium
Train support staff to provide consistent, empathetic, and efficient service Training support staff to be consistent, empathetic, and efficient bo…
Intermediate
Medium
Use inbound calls to upsell or cross-sell products In inbound calls, a customer calls you, offering a golden opportunity…
Intermediate
Medium
Use inbound telemarketing to gather customer feedback Inbound telemarketing to gather customer feedback is a targeted appro…
Intermediate
Medium
« »

Objectives

Name Description
Customer Satisfaction Customer Satisfaction as a marketing objective focuses on understandi…
Engagement Engagement in marketing refers to the interactions between a brand an…
Enhance Brand Reputation Enhancing brand reputation involves cultivating a favorable perceptio…
Lead Generation Lead generation is a vital marketing objective that focuses on identi…
Retention Retention in marketing focuses on keeping existing customers engaged …
»

Related Promotes

Name Description
App The 'App' is a cutting-edge digital platform crafted to enhance user …
Brand Brand represents the unique identity of a business, encompassing its …
Digital Product A Digital Product refers to an intangible asset distributed in digita…
Mobile App The mobile app is a dynamic digital tool that marketers utilize to ef…
SaaS Software as a Service (SaaS) is a cloud-based service where instead o…
»

Related Channels

Name Description
Email Email marketing is a versatile tool for reaching both businesses and …
Events Events are powerful for connecting and engaging with audiences in rea…
PR Public Relations (PR) focuses on building and maintaining a positive …
Social Media Social media platforms let you connect with your audience, share cont…
Telemarketing Telemarketing involves calling potential customers to promote product…

Related Sub-channels

Name Description
Push Notifications Get your messages in front of users directly on their devices. They'r…
SMS Marketing SMS Marketing uses text messages to directly reach your customers' ph…
Inbound Telemarketing Inbound telemarketing is when customers call you to learn more or nee…
Outbound Telemarketing With outbound telemarketing, businesses proactively reach out to pote…

Related Strategies

Name Description
Customer Acquisition Strategies Attracting new customers involves various tactics like ads, social me…
Customer Retention Strategies Keeping customers loyal involves personalized communication, rewards,…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Multichannel Marketing Strategies Reaching customers through multiple channels, like social media, emai…
Sales Strategies Boosting sales involves understanding customer needs, effective commu…

Related Sub-strategies

Name Description
Lead Generation Strategy Attracting potential customers and capturing their interest through v…
Customer Feedback Strategy Gathering and analyzing customer feedback to improve products, servic…
Customer Support Strategy Providing timely and effective assistance to customers through variou…
Customer Insights Strategy Understanding customer behavior and preferences to tailor your market…
Social Media Strategy Creating and sharing content on social media platforms to engage with…
»

Quick Facts

Pricing Model

Paid Only

Starting at $30.00/month

Free Trial

No

Ease of Use

Moderate

Setup Time

Hours

Tags

B2B
Paid

Pros

  • Enhances CRM integration for seamless customer tracking
  • Boosts team collaboration with real-time call sharing
  • Facilitates multichannel marketing with telephony solutions
  • Offers scalable solutions tailored for growing teams
  • Provides real-time analytics for data-driven decisions
  • Supports remote work with cloud-based accessibility

Cons

  • Limited offline access; requires internet connection.
  • Advanced features may increase subscription costs.
  • Learning curve for users new to VoIP systems.
  • Integration limitations with less common CRMs.
  • Occasional call quality issues in low bandwidth.
  • Limited customization for specific business needs.