Amazon DSP

For Display Advertising, Marketplaces, Mobile, Social Media

Amazon DSP (Demand-Side Platform) is a sophisticated advertising solution designed for programmatic buying of display, video, and audio ads across Amazon’s vast ecosystem and third-party sites. It allows marketers to efficiently reach and engage audiences at scale by leveraging Amazon’s rich first-party consumer data. Key features include advanced targeting capabilities, real-time bidding, and comprehensive analytics, enabling precise audience segmentation and performance optimization. Amazon DSP supports a wide array of marketing goals, including brand awareness, customer acquisition, and sales growth, through channels like display advertising, mobile, and social media. It empowers marketers with data-driven and multichannel strategies to maximize campaign impact.

Related Marketing Tactics

Name Description Difficulty Cost
Amazon DSP (Demand-Side Platform) Ads This powerful tool lets you run targeted ad campaigns across Amazon a…
Intermediate
Medium
Amazon OTT (Over-The-Top) Video Ads Amazon OTT video ads are a great way to reach your target audience wi…
Intermediate
Medium
Amazon Sponsored Brands Amazon Sponsored Brands offer a way to promote your brand and product…
Intermediate
Medium
Amazon Sponsored Display Ads Amazon Sponsored Display Ads are a versatile way to promote your prod…
Intermediate
Medium
Amazon Sponsored Products Amazon Sponsored Products are ads for specific products listed on Ama…
Intermediate
Medium
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Objectives

Name Description
Brand Awareness Brand awareness is the marketing objective of increasing a brand's vi…
Customer Acquisition Customer Acquisition is the process of attracting and converting new …
Engagement Engagement in marketing refers to the interactions between a brand an…
Reach Reach is a key marketing objective focused on maximizing the exposure…
Sales The marketing objective 'Sales' focuses on increasing revenue through…
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Related Technologies

Name Description
Advertising & Paid Media Advertising & Paid Media technology encompasses tools and platforms d…
Analytics & Data Tracking
Ecommerce Platforms & Marketplaces

Related Promotes

Name Description
App The 'App' is a cutting-edge digital platform crafted to enhance user …
Brand Brand represents the unique identity of a business, encompassing its …
Content Content is a fundamental element of contemporary marketing, encompass…
Digital Product A Digital Product refers to an intangible asset distributed in digita…
Mobile App The mobile app is a dynamic digital tool that marketers utilize to ef…
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Related Channels

Name Description
Display Advertising Display advertising uses visual ads on websites and apps to capture a…
Marketplaces Marketplaces are online platforms where you can sell a wide range of …
Mobile Mobile marketing reaches people where they are, on their phones. It's…
Social Media Social media platforms let you connect with your audience, share cont…

Related Sub-channels

Name Description
Banner Ads Banner ads are eye-catching visual advertisements displayed on websit…
Google Display Network Google Display Network helps you reach a wide audience with visually …
Amazon Amazon is a go-to for businesses aiming to boost sales and brand awar…
Retail Media Networks Retail Media Networks let brands place ads directly within online ret…
In-App Advertising In-app advertising leverages the time people spend on mobile apps to …
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Related Strategies

Name Description
Brand Marketing Strategies Building a brand's identity involves creating a unique image that con…
Customer Acquisition Strategies Attracting new customers involves various tactics like ads, social me…
Data-Driven Marketing Strategies Using data to guide marketing decisions helps target the right audien…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Multichannel Marketing Strategies Reaching customers through multiple channels, like social media, emai…

Related Sub-strategies

Name Description
Brand Awareness Strategy Building a brand awareness strategy means getting your brand noticed …
Lead Generation Strategy Attracting potential customers and capturing their interest through v…
PPC Strategy Pay-per-click (PPC) strategy involves paying for ads to appear in sea…
Cross-Channel Campaign Strategy Coordinating marketing efforts across multiple channels to create a u…
Omnichannel Strategy Creating a seamless customer experience across all channels—online an…

Quick Facts

Pricing Model

Paid Only

Free Trial

No

Ease of Use

Moderate

Setup Time

Hours

Tags

B2B
Paid

Pros

  • Leverage extensive Amazon shopper data insights
  • Access to exclusive premium inventory
  • Enhance targeting with advanced audience segmentation
  • Optimize campaigns through real-time performance analytics
  • Maximize reach with cross-channel integration
  • Drive engagement with rich media ad formats

Cons

  • Steep learning curve for new users.
  • High minimum spend requirements.
  • Limited transparency in reporting metrics.
  • Complex interface can hinder usability.
  • Restricted access to non-Amazon data.
  • Challenging integration with non-Amazon platforms.