Amobee

For Display Advertising, Mobile, Social Media, Television

Amobee is a comprehensive marketing technology platform designed for sophisticated marketers aiming to enhance brand awareness, engagement, reach, sales, and traffic. It excels in delivering integrated advertising solutions across various channels, including display advertising, mobile, social media, and television. Key features include advanced data analytics, audience segmentation, and real-time campaign optimization, empowering marketers to execute data-driven and multichannel marketing strategies effectively. Amobee supports a wide range of marketing activities, from brand and product marketing strategies to influencer and viral marketing. Its robust platform facilitates seamless customer acquisition and retention, ensuring marketing professionals achieve their strategic objectives efficiently.

Related Marketing Tactics

Name Description Difficulty Cost
Create high-quality, memorable TV ads with a strong message High-quality, memorable TV ads can leave a lasting impression on dive…
Intermediate
Medium
Implement retargeting ads to recapture lost visitors Retargeting ads are a smart way to keep your brand top-of-mind for pe…
Intermediate
Medium
Incorporate retargeting strategies to re-engage past visitors Retargeting is about reconnecting with people who have already shown …
Intermediate
Medium
Leverage contextual targeting to reach relevant audiences Use contextual targeting to place your ads on websites and platforms …
Intermediate
Medium
Leverage prime-time slots for maximum reach Using prime-time slots on TV is a great way to get your brand or prod…
Intermediate
Medium
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Objectives

Name Description
Brand Awareness Brand awareness is the marketing objective of increasing a brand's vi…
Engagement Engagement in marketing refers to the interactions between a brand an…
Reach Reach is a key marketing objective focused on maximizing the exposure…
Sales The marketing objective 'Sales' focuses on increasing revenue through…
Traffic Increasing website traffic is a fundamental marketing objective focus…

Related Technologies

Name Description
Advertising & Paid Media Advertising & Paid Media technology encompasses tools and platforms d…
Analytics & Data Tracking
Social Media Management

Related Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
Content Content is a fundamental element of contemporary marketing, encompass…
Digital Product A Digital Product refers to an intangible asset distributed in digita…
Mobile App The mobile app is a dynamic digital tool that marketers utilize to ef…
Physical Product The Physical Product represents a tangible good that marketers have t…
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Related Channels

Name Description
Display Advertising Display advertising uses visual ads on websites and apps to capture a…
Mobile Mobile marketing reaches people where they are, on their phones. It's…
Social Media Social media platforms let you connect with your audience, share cont…
Television Television advertising is a powerful way to promote products and serv…

Related Sub-channels

Name Description
Banner Ads Banner ads are eye-catching visual advertisements displayed on websit…
Google Display Network Google Display Network helps you reach a wide audience with visually …
In-App Advertising In-app advertising leverages the time people spend on mobile apps to …
Social Media Ads Ads on popular social media platforms help brands engage their target…

Related Strategies

Name Description
Brand Marketing Strategies Building a brand's identity involves creating a unique image that con…
Content Marketing Strategies Creating valuable content attracts and engages customers, building tr…
Customer Acquisition Strategies Attracting new customers involves various tactics like ads, social me…
Customer Retention Strategies Keeping customers loyal involves personalized communication, rewards,…
Data-Driven Marketing Strategies Using data to guide marketing decisions helps target the right audien…
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Related Sub-strategies

Name Description
Brand Awareness Strategy Building a brand awareness strategy means getting your brand noticed …
Content Distribution Strategy Sharing your content through various channels to reach your audience,…
Data Analytics Strategy Leveraging data to make informed business decisions, improve performa…
PPC Strategy Pay-per-click (PPC) strategy involves paying for ads to appear in sea…
SEO Strategy Improving your website to rank higher in search results, an SEO strat…
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Quick Facts

Pricing Model

Paid Only

Free Trial

No

Ease of Use

Moderate

Setup Time

Hours

Tags

B2B
Paid

Pros

  • Provides real-time campaign optimization insights
  • Integrates seamlessly across multiple advertising channels
  • Utilizes advanced data analytics for precision targeting
  • Facilitates efficient multichannel marketing strategies
  • Empowers data-driven decision-making for marketers
  • Enhances brand reach with comprehensive audience segmentation

Cons

  • Complex interface may overwhelm new users
  • Limited integration with niche platforms
  • High cost for small businesses
  • Requires significant training to utilize fully
  • Occasional data syncing issues
  • Limited customization for specific industry needs