AppsFlyer
For Display Advertising, Mobile, Search Engines, Social Media
AppsFlyer is a leading mobile attribution and marketing analytics platform, empowering marketers to make data-driven decisions. Its primary purpose is to measure and optimize marketing campaigns across various channels, including mobile, social media, display advertising, and search engines. Key features include precise attribution, advanced analytics, and robust integrations, enabling marketers to track app installs, customer acquisition, engagement, retention, and sales. AppsFlyer’s solutions support a range of marketing strategies, such as multichannel, digital, customer acquisition and retention, and partnership marketing. It provides insights that enhance targeted marketing efforts, driving traffic and boosting performance for marketing professionals globally.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Monitor ad performance through sales and inquiry tracking | Keep an eye on your ad impact by tracking sales and inquiries. This g… |
Intermediate
|
Medium
|
| Monitor ad performance with digital tracking tools | Track the success of your online ads with digital tools that offer re… |
Intermediate
|
Medium
|
| Monitor cross-channel attribution to understand the impact of each touchpoint | Wondering if your marketing channels are working together or stepping… |
Intermediate
|
Medium
|
| Promote the app across other marketing channels | Boost your app's visibility by utilizing different marketing channels… |
Intermediate
|
Medium
|
| Regularly update the app with new features and improvements | Keeping your app fresh with new features and fixes shows users you ca… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| App Installs | The marketing objective 'App Installs' focuses on increasing the numb… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Affiliate & Partner Marketing | Affiliate & Partner Marketing technology is a strategic tool that ena… |
| Analytics & Data Tracking |
Related Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
Related Channels
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
| Search Engines | Search engines are the go-to when you want to get noticed online. The… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Push Notifications | Get your messages in front of users directly on their devices. They'r… |
| SMS Marketing | SMS Marketing uses text messages to directly reach your customers' ph… |
Related Strategies
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Referral Marketing Strategy | Encouraging existing customers to refer new ones by offering incentiv… |
| Big Data Analytics Strategy | Using large amounts of data to understand customer behavior and impro… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
Quick Facts
Website
https://www.appsflyer.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Delivers precise attribution for accurate campaign measurement.
- Enhances marketing strategies with advanced analytics.
- Integrates seamlessly with major advertising platforms.
- Empowers data-driven insights for improved decision-making.
- Facilitates multichannel tracking for comprehensive analysis.
- Supports robust customer acquisition and retention strategies.
Cons
- Complex setup process for new users.
- High cost for smaller businesses.
- Limited offline attribution capabilities.
- Requires technical expertise for advanced features.
- Integration issues with non-major platforms.
- Steep learning curve for analytics tools.