Basis by Centro
For Display Advertising, Mobile, Search Engines, Social Media
Basis by Centro is an advanced marketing platform designed to streamline digital advertising efforts for marketing professionals. It integrates seamlessly across various channels such as display advertising, mobile, search engines, and social media, enabling comprehensive multichannel marketing strategies. The platform excels in supporting brand awareness, customer acquisition, engagement, lead generation, and sales initiatives. Key features include data-driven marketing capabilities and automated media buying, which enhance efficiency and targeting precision. Basis empowers marketers to execute sophisticated customer acquisition and retention strategies while optimizing traffic and reach. Its user-friendly interface and robust analytics tools make it an indispensable asset for achieving marketing objectives.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Implement retargeting ads to recapture lost visitors | Retargeting ads are a smart way to keep your brand top-of-mind for pe… |
Intermediate
|
Medium
|
| Incorporate retargeting strategies to re-engage past visitors | Retargeting is about reconnecting with people who have already shown … |
Intermediate
|
Medium
|
| Optimise ad formats and placements for each platform | Making sure your ads look great and show up in the right places can b… |
Intermediate
|
Medium
|
| Target ads to specific regions or demographics | By focusing ads on specific regions or demographics, businesses can r… |
Intermediate
|
Medium
|
| Update ads regularly to maintain freshness and relevance | Regularly updating your ads keeps your audience engaged and ensures y… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Analytics & Data Tracking | |
| Social Media Management |
Related Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
Related Channels
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
| Search Engines | Search engines are the go-to when you want to get noticed online. The… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| Market on one of the most popular social media platforms. Great for t… | |
| a visual-driven platform that's great for sharing photos and videos t… | |
| LinkedIn is the go-to platform for professional networking and market… |
Related Strategies
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| PPC Strategy | Pay-per-click (PPC) strategy involves paying for ads to appear in sea… |
| SEO Strategy | Improving your website to rank higher in search results, an SEO strat… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
Quick Facts
Website
https://basis.netPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Integrates seamlessly across multiple digital channels
- Enhances targeting precision with data-driven marketing
- Automates media buying to boost efficiency
- Supports comprehensive multichannel marketing strategies
- Empowers sophisticated customer acquisition and retention
- Optimizes traffic and reach with robust analytics
Cons
- Limited customization options for advanced users.
- Complexity may overwhelm small businesses.
- Higher cost for premium features.
- Integration challenges with niche platforms.
- Steep learning curve for new users.
- Limited customer support during off-hours.