Behance
For Community, Content, Social Media
Behance is a leading platform for showcasing and discovering creative work, specifically designed for marketing professionals seeking to enhance brand awareness and engagement. This tool allows marketers to create visually compelling portfolios and share projects within a vibrant community, fostering brand reputation and reach. Key features include seamless project uploads, customizable galleries, and integration with Adobe Creative Cloud, enabling efficient content marketing strategies. Behance supports digital and influencer marketing by connecting users with a global audience, driving views and potential collaborations. It’s an essential resource for thought leadership, providing insights and inspiration across various marketing channels, including social media.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Collaborate with magazines for exclusive promotions | Partnering with magazines for exclusive promotions helps you reach a … |
Intermediate
|
Medium
|
| Communicate the value of premium pricing for high-quality products | Showcasing why top-quality items are worth the price can boost brand … |
Intermediate
|
Medium
|
| Create exclusive co-branded content to promote the partnership | Create unique content with a partner brand to showcase a combined mes… |
Intermediate
|
Medium
|
| Create shareable, high-quality visual content | Create visually stunning images or videos that people want to share. … |
Intermediate
|
Medium
|
| Develop a co-branded product or campaign to attract shared customers | When two brands join forces to create something new together, they sh… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Views | The marketing objective 'Views' aims to maximize the number of times … |
Related Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking | |
| Content Creation & Design | |
| Social Media Management |
Related Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
Related Channels
| Name | Description |
|---|---|
| Community | Connecting with audiences through communities builds trust, loyalty, … |
| Content | Content marketing is all about creating and sharing valuable content … |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Social Media Ads | Ads on popular social media platforms help brands engage their target… |
Related Strategies
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Influencer Marketing Strategies | Partnering with influencers helps you reach their followers, boosting… |
| Thought Leadership Strategies | Sharing expert insights and innovative ideas builds your reputation a… |
Related Sub-strategies
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
Quick Facts
Website
https://www.behance.netPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2C
Free
Pros
- Showcases creative portfolios to global audience
- Enhances brand visibility through community engagement
- Integrates seamlessly with Adobe Creative Cloud
- Facilitates influencer marketing with collaborative features
- Boosts brand reputation via visually compelling projects
- Supports content marketing with customizable galleries
Cons
- Limited analytics for performance tracking
- High dependency on Adobe Creative Cloud
- Less suited for non-visual brands
- Potentially overwhelming for new users
- Limited direct sales conversion features
- Subscription cost for premium features