Benevity
For Community, Content, Email, Events, PR, Social Media
Benevity is a leading platform that empowers businesses to engage and inspire their employees, customers, and communities through purpose-driven initiatives. Specializing in corporate social responsibility, it offers tools for community investment, employee engagement, and customer connection. Key features include streamlined grant management, volunteer mobilization, and donation matching, enhancing brand reputation and trust. Benevity supports marketing goals such as brand awareness and customer loyalty by integrating with channels like social media, email, and events. It aligns with strategies like brand marketing, content marketing, and sustainability efforts, helping companies build lasting connections and promote positive social impact.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Involve employees in CSR activities to foster a positive culture | Engaging employees in corporate social responsibility (CSR) activitie… |
Intermediate
|
Medium
|
| Offer customers the option to round up purchases for charity | Offer customers the option to round up their purchases for charity. I… |
Intermediate
|
Medium
|
| Partner with nonprofits or community organisations to support causes | Teaming up with nonprofits or community organizations to support caus… |
Intermediate
|
Medium
|
| Regularly report on sustainability progress to build trust and transparency | Build trust and transparency with your audience by regularly reportin… |
Intermediate
|
Medium
|
| Use community relations to support broader corporate social responsibility (CSR) goals | Connecting with your community shows you're committed to doing good, … |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Related Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking | |
| Email Marketing & CRM | |
| Social Media Management |
Related Promotes
Related Channels
| Name | Description |
|---|---|
| Community | Connecting with audiences through communities builds trust, loyalty, … |
| Content | Content marketing is all about creating and sharing valuable content … |
| Email marketing is a versatile tool for reaching both businesses and … | |
| Events | Events are powerful for connecting and engaging with audiences in rea… |
| PR | Public Relations (PR) focuses on building and maintaining a positive … |
Related Sub-channels
| Name | Description |
|---|---|
| Community Relations | Community Relations is all about building strong relationships with t… |
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Sponsorships | Sponsorships allow brands to reach new audiences by associating with … |
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
Related Strategies
| Name | Description |
|---|---|
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
| Sustainability Marketing Strategies | Promoting eco-friendly practices can attract conscious consumers and … |
| Thought Leadership Strategies | Sharing expert insights and innovative ideas builds your reputation a… |
Related Sub-strategies
| Name | Description |
|---|---|
| Brand Loyalty Strategy | Building a brand loyalty strategy focuses on keeping customers coming… |
| Reputation Management Strategy | Monitoring and influencing how your brand is perceived online and off… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Corporate Social Responsibility (CSR) Strategy | Integrating social and environmental concerns into business operation… |
Quick Facts
Website
https://www.benevity.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Enhances brand reputation through social impact
- Boosts employee engagement with volunteer programs
- Facilitates seamless donation matching processes
- Integrates with social media for broader reach
- Streamlines grant management for efficiency
- Strengthens customer loyalty with purpose-driven initiatives
Cons
- Complex setup process requires dedicated time and resources
- Limited customization options for specific company needs
- Integration with existing systems may require technical support
- Pricing model may not suit smaller businesses
- Learning curve for new users can be steep
- Limited reporting features compared to specialized tools