BigCommerce
For Affiliates, Content, Email, Marketplaces, Mobile, Search Engines, Social Media
BigCommerce is a leading e-commerce platform designed to empower businesses with robust online selling capabilities. It serves marketing professionals by offering comprehensive solutions to drive customer acquisition, retention, and sales. Key features include seamless integration with major marketplaces, advanced SEO tools, and mobile optimization, all crucial for enhancing traffic and trust. BigCommerce supports a wide range of marketing activities, from affiliate and email marketing to social media and content strategies. It enables multichannel marketing, facilitating consistent brand messaging across platforms. With its focus on scalability and customization, BigCommerce is ideal for executing sophisticated digital and product marketing strategies.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Bundle products or services to enhance perceived value | Boost the value perception of your offerings by bundling related prod… |
Intermediate
|
Medium
|
| Develop discount bundles to encourage higher volume purchases | Creating discount bundles is a great way to get people to buy more. I… |
Intermediate
|
Medium
|
| Implement in-cart upsell offers to increase average order value | Adding recommendations for related products or upgrades while custome… |
Intermediate
|
Medium
|
| Implement volume discounts to incentivise bulk purchases | Volume discounts encourage bulk purchases, making it cost-effective f… |
Intermediate
|
Medium
|
| Increase distribution channels to widen product availability | Expanding distribution channels means making your product available i… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Related Technologies
Related Promotes
| Name | Description |
|---|---|
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Related Channels
| Name | Description |
|---|---|
| Affiliates | Affiliates marketing is a cost-effective way to get others to promote… |
| Content | Content marketing is all about creating and sharing valuable content … |
| Email marketing is a versatile tool for reaching both businesses and … | |
| Marketplaces | Marketplaces are online platforms where you can sell a wide range of … |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
Related Sub-channels
| Name | Description |
|---|---|
| Amazon | Amazon is a go-to for businesses aiming to boost sales and brand awar… |
| Etsy | Etsy is a great place for creative entrepreneurs to sell unique, hand… |
| Retail Media Networks | Retail Media Networks let brands place ads directly within online ret… |
| Walmart Marketplace | Walmart Marketplace gives sellers a giant platform to reach millions … |
| eBay | eBay is a popular online marketplace where businesses and individuals… |
Related Strategies
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Referral Marketing Strategy | Encouraging existing customers to refer new ones by offering incentiv… |
Quick Facts
Website
https://www.bigcommerce.comPricing Model
Paid Only
Starting at $29.00/month
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
B2C
Pros
- Enhances SEO with built-in optimization tools
- Facilitates multichannel marketing for brand consistency
- Integrates seamlessly with major marketplaces
- Supports scalable and customizable e-commerce solutions
- Boosts mobile sales with responsive design
- Empowers content marketing with robust tools
Cons
- Complex pricing tiers add budgeting challenges.
- Limited native payment gateway options.
- Restricted design customization for templates.
- Advanced features require third-party apps.
- Steep learning curve for non-technical users.
- Limited built-in marketing automation tools.