BigCommerce

For Affiliates, Content, Email, Marketplaces, Mobile, Search Engines, Social Media

BigCommerce is a leading e-commerce platform designed to empower businesses with robust online selling capabilities. It serves marketing professionals by offering comprehensive solutions to drive customer acquisition, retention, and sales. Key features include seamless integration with major marketplaces, advanced SEO tools, and mobile optimization, all crucial for enhancing traffic and trust. BigCommerce supports a wide range of marketing activities, from affiliate and email marketing to social media and content strategies. It enables multichannel marketing, facilitating consistent brand messaging across platforms. With its focus on scalability and customization, BigCommerce is ideal for executing sophisticated digital and product marketing strategies.

Related Marketing Tactics

Name Description Difficulty Cost
Bundle products or services to enhance perceived value Boost the value perception of your offerings by bundling related prod…
Intermediate
Medium
Develop discount bundles to encourage higher volume purchases Creating discount bundles is a great way to get people to buy more. I…
Intermediate
Medium
Implement in-cart upsell offers to increase average order value Adding recommendations for related products or upgrades while custome…
Intermediate
Medium
Implement volume discounts to incentivise bulk purchases Volume discounts encourage bulk purchases, making it cost-effective f…
Intermediate
Medium
Increase distribution channels to widen product availability Expanding distribution channels means making your product available i…
Intermediate
Medium
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Objectives

Name Description
Customer Acquisition Customer Acquisition is the process of attracting and converting new …
Retention Retention in marketing focuses on keeping existing customers engaged …
Sales The marketing objective 'Sales' focuses on increasing revenue through…
Traffic Increasing website traffic is a fundamental marketing objective focus…
Trust and Loyalty Trust and loyalty are crucial marketing objectives that underpin long…

Related Promotes

Name Description
App The 'App' is a cutting-edge digital platform crafted to enhance user …
Brand Brand represents the unique identity of a business, encompassing its …
Digital Product A Digital Product refers to an intangible asset distributed in digita…
Event The 'Event' is a strategic platform that enables marketers to connect…
Mobile App The mobile app is a dynamic digital tool that marketers utilize to ef…
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Related Channels

Name Description
Affiliates Affiliates marketing is a cost-effective way to get others to promote…
Content Content marketing is all about creating and sharing valuable content …
Email Email marketing is a versatile tool for reaching both businesses and …
Marketplaces Marketplaces are online platforms where you can sell a wide range of …
Mobile Mobile marketing reaches people where they are, on their phones. It's…
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Related Sub-channels

Name Description
Amazon Amazon is a go-to for businesses aiming to boost sales and brand awar…
Etsy Etsy is a great place for creative entrepreneurs to sell unique, hand…
Retail Media Networks Retail Media Networks let brands place ads directly within online ret…
Walmart Marketplace Walmart Marketplace gives sellers a giant platform to reach millions …
eBay eBay is a popular online marketplace where businesses and individuals…

Related Strategies

Name Description
Content Marketing Strategies Creating valuable content attracts and engages customers, building tr…
Customer Acquisition Strategies Attracting new customers involves various tactics like ads, social me…
Customer Retention Strategies Keeping customers loyal involves personalized communication, rewards,…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Multichannel Marketing Strategies Reaching customers through multiple channels, like social media, emai…
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Related Sub-strategies

Name Description
Customer Loyalty Strategy Encouraging repeat business through rewards, excellent service, and p…
Customer Support Strategy Providing timely and effective assistance to customers through variou…
Email Marketing Strategy Sending targeted emails to your audience to promote products, share u…
PPC Strategy Pay-per-click (PPC) strategy involves paying for ads to appear in sea…
SEO Strategy Improving your website to rank higher in search results, an SEO strat…
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Quick Facts

Pricing Model

Paid Only

Starting at $29.00/month

Free Trial

No

Ease of Use

Moderate

Setup Time

Hours

Tags

B2B
B2C

Pros

  • Enhances SEO with built-in optimization tools
  • Facilitates multichannel marketing for brand consistency
  • Integrates seamlessly with major marketplaces
  • Supports scalable and customizable e-commerce solutions
  • Boosts mobile sales with responsive design
  • Empowers content marketing with robust tools

Cons

  • Complex pricing tiers add budgeting challenges.
  • Limited native payment gateway options.
  • Restricted design customization for templates.
  • Advanced features require third-party apps.
  • Steep learning curve for non-technical users.
  • Limited built-in marketing automation tools.