Broadsign
For Display Advertising, Outdoor Advertising
Broadsign is a leading digital signage platform that empowers marketers to deliver impactful advertising campaigns through display and outdoor channels. It provides a comprehensive suite of tools designed to enhance brand awareness, engagement, and reputation by optimizing reach and traffic. Key features include dynamic content management, audience targeting, and real-time analytics, enabling data-driven, digital, and multichannel marketing strategies. Broadsign supports various marketing activities like experiential campaigns and ensures seamless integration across different digital platforms. Its robust infrastructure and user-friendly interface make it an essential tool for experienced marketers seeking to leverage digital signage for effective audience engagement.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Distribute flyers in high-traffic areas or events | Handing out flyers in bustling areas or at events is a straightforwar… |
Intermediate
|
Medium
|
| Distribute free samples at high-traffic locations or events | Handing out free samples in bustling spots or at popular events can q… |
Intermediate
|
Medium
|
| Host sampling events in high-traffic areas or stores | Hosting sampling events in crowded stores or busy areas lets you dire… |
Intermediate
|
Medium
|
| Invest in out-of-home advertising (billboards, transit ads) in high-traffic areas | Out-of-home advertising using billboards and transit ads in high-traf… |
Intermediate
|
Medium
|
| Leverage billboards for brand awareness and recognition | Billboards are a classic way to grab attention and make your brand me… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Analytics & Data Tracking | |
| Event Management & Webinars |
Related Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Related Channels
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
| Outdoor Advertising | Outdoor advertising is all about big, eye-catching displays in busy p… |
Related Sub-channels
| Name | Description |
|---|---|
| Billboards | Billboards are a classic way to get your message seen by the masses. … |
| Street Furniture | Street furniture advertising involves placing ads on public amenities… |
| Transit Advertising | Transit advertising refers to ads placed on or in public transportati… |
Related Strategies
| Name | Description |
|---|---|
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
Quick Facts
Website
https://broadsign.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Enhances audience engagement with dynamic content.
- Optimizes reach through precise audience targeting.
- Boosts brand awareness via multichannel strategies.
- Provides real-time analytics for data-driven insights.
- Seamlessly integrates across diverse digital platforms.
- Empowers experiential campaigns with robust infrastructure.
Cons
- Limited customization for smaller campaigns.
- Steep learning curve for new users.
- Complex integration with non-standard platforms.
- Higher pricing for advanced features.
- Limited offline functionality in remote areas.
- Requires stable internet for real-time updates.