Chartboost
For Display Advertising, Mobile, Social Media
Chartboost is a leading mobile advertising platform designed to enhance app monetization and user acquisition for mobile game developers. It provides a robust suite of tools for display advertising, enabling marketers to engage users through targeted mobile and social media channels. By leveraging Chartboost’s advanced analytics and programmatic ad buying, marketers can optimize campaigns for app installs, customer acquisition, and retention. The platform supports a range of marketing strategies, including digital, influencer, and viral marketing, facilitating multichannel reach and engagement. Chartboost excels in driving user engagement and retention, making it an essential tool for marketers aiming to maximize their app’s potential.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Run seasonal promotions to boost sales | Running seasonal promotions can give a temporary sales boost and attr… |
Intermediate
|
Medium
|
| Utilise existing brand equity to introduce new products or services | Take advantage of your brand's existing reputation to introduce new p… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| App Installs | The marketing objective 'App Installs' focuses on increasing the numb… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Analytics & Data Tracking |
Related Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
Related Channels
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Push Notifications | Get your messages in front of users directly on their devices. They'r… |
Related Strategies
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Influencer Marketing Strategies | Partnering with influencers helps you reach their followers, boosting… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Referral Marketing Strategy | Encouraging existing customers to refer new ones by offering incentiv… |
| PPC Strategy | Pay-per-click (PPC) strategy involves paying for ads to appear in sea… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
| Channel-Specific Strategy | Focusing marketing efforts on one specific channel to maximize its po… |
Quick Facts
Website
https://www.chartboost.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Setup Time
Hours
Tags
Pros
- Enhances app monetization through targeted advertising
- Facilitates user acquisition with advanced analytics
- Supports multichannel strategies for broader reach
- Optimizes campaigns for improved app installs
- Drives engagement with programmatic ad buying
- Improves retention with influencer and viral marketing
Cons
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- Limited integration with non-gaming apps.
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- Complex interface for beginners.
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- High competition for ad space.
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- Limited support for non-programmatic buying.
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- Pricing model can be costly for small apps.
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- Limited geographic targeting capabilities.