Contently
For Content, Email, Events, PR, Social Media
Contently is a premier content marketing platform designed to help brands create, distribute, and optimize high-quality content at scale. It empowers marketers with a robust suite of tools for content creation, management, and analytics. Key features include AI-driven content recommendations, seamless collaboration tools, and comprehensive performance analytics. Contently supports a wide range of marketing activities, including brand storytelling, audience engagement, and lead generation. It aligns with strategies across content marketing, digital marketing, and multichannel marketing, enhancing brand reputation and fostering trust and loyalty. Ideal for content-driven campaigns, it leverages channels like email, social media, and PR to drive traffic and engagement.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Compile related blog posts into a comprehensive guide | Gather related blog posts, and transform them into an in-depth guide.… |
Intermediate
|
Medium
|
| Create a dedicated landing page for the product with compelling content | A dedicated landing page highlights your product's best features and … |
Intermediate
|
Medium
|
| Create a shared content strategy to build excitement around the co-branding | Building a shared content strategy for co-branding creates synergy be… |
Intermediate
|
Medium
|
| Create a unique selling proposition (USP) and communicate it consistently across all channels | Stand out with a unique selling proposition - a distinct message that… |
Intermediate
|
Medium
|
| Create compelling content that resonates with specific retail audiences | Create content that speaks directly to retail audiences, making your … |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Related Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking | |
| Content Creation & Design | |
| Social Media Management |
Related Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Podcast | Podcasts are digital audio files available for streaming or download,… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
Related Channels
| Name | Description |
|---|---|
| Content | Content marketing is all about creating and sharing valuable content … |
| Email marketing is a versatile tool for reaching both businesses and … | |
| Events | Events are powerful for connecting and engaging with audiences in rea… |
| PR | Public Relations (PR) focuses on building and maintaining a positive … |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Blogs | Blogs are a versatile way to connect with your audience by sharing va… |
| Podcasts | Podcasts have become a popular way to reach niche audiences with enga… |
| Vimeo | Vimeo is great for showcasing and sharing high-quality video content.… |
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| YouTube | YouTube is an online platform where you can upload and view videos on… |
Related Strategies
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
| Thought Leadership Strategies | Sharing expert insights and innovative ideas builds your reputation a… |
Related Sub-strategies
| Name | Description |
|---|---|
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Content Repurposing Strategy | Reusing existing content in new formats to reach a wider audience, a … |
| Content Virality Strategy | Creating shareable and engaging content designed to go viral, spreadi… |
Quick Facts
Website
https://contently.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Enhances storytelling with AI-driven content insights.
- Facilitates seamless team collaboration on projects.
- Offers comprehensive analytics for performance tracking.
- Boosts engagement with multichannel content distribution.
- Strengthens brand reputation through quality content.
- Supports lead generation with targeted content strategies.
Cons
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- High subscription costs may deter small businesses.
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- Steep learning curve for new users.
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- Limited integration with non-mainstream tools.
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- Complex analytics may overwhelm beginners.
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- Requires significant time investment for full utilization.
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- Customization options can be somewhat restrictive.