Criteo
For Display Advertising, Email, Mobile, Search Engines, Social Media
Criteo is a leading marketing technology company that specializes in performance-driven advertising solutions. It empowers marketers to achieve objectives such as app installs, brand awareness, customer acquisition, and lead generation through its robust platform. Key features include advanced data-driven marketing strategies, multichannel campaign management, and personalized retargeting across display advertising, email, mobile, search engines, and social media. Criteo’s technology leverages machine learning to enhance targeting precision, optimize ad spend, and maximize ROI. It supports both customer acquisition and retention strategies, making it ideal for marketers seeking to expand their reach and drive sales through comprehensive digital marketing efforts. Visit https://www.criteo.com for more information.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Analyse acquisition channels to optimise marketing spend | Analyzing acquisition channels helps businesses optimize their market… |
Intermediate
|
Medium
|
| Create dedicated marketing campaigns tailored to the new markets or products | Tapping into new markets or launching new products? Customized market… |
Intermediate
|
Medium
|
| Develop a consistent ad campaign theme for brand recognition | By keeping your ads consistent, you help build a strong, recognizable… |
Intermediate
|
Medium
|
| Develop integrated campaigns that leverage multiple channels (email, social, PPC) | Integrated campaigns across email, social media, and PPC are versatil… |
Intermediate
|
Medium
|
| Develop personalised marketing campaigns based on data insights | Personalizing marketing campaigns using data insights involves custom… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| App Installs | The marketing objective 'App Installs' focuses on increasing the numb… |
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Analytics & Data Tracking | |
| Ecommerce Platforms & Marketplaces |
Related Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
Related Channels
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
| Email marketing is a versatile tool for reaching both businesses and … | |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
| Search Engines | Search engines are the go-to when you want to get noticed online. The… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| Retail Media Networks | Retail Media Networks let brands place ads directly within online ret… |
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
| Social Media Ads | Ads on popular social media platforms help brands engage their target… |
Related Strategies
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| Predictive Analytics Strategy | Using data and algorithms to forecast future trends and behaviors, a … |
| PPC Strategy | Pay-per-click (PPC) strategy involves paying for ads to appear in sea… |
| Cross-Channel Campaign Strategy | Coordinating marketing efforts across multiple channels to create a u… |
Quick Facts
Website
https://www.criteo.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Leverage machine learning for precise targeting.
- Optimize ad spend to maximize ROI.
- Enhance personalized retargeting across channels.
- Drive sales through comprehensive digital marketing.
- Support multichannel campaign management.
- Empower customer acquisition and retention.
Cons
- Complex setup requires technical expertise.
- Limited integration with non-partner platforms.
- High cost for small businesses.
- Steep learning curve for beginners.
- Data privacy concerns with extensive tracking.
- Limited customization in ad creatives.