Criteo Retail Media
For Display Advertising, Marketplaces, Mobile, Social Media
Criteo Retail Media empowers marketers to enhance brand visibility and drive customer acquisition through targeted display advertising across various channels, including marketplaces, mobile, and social media. This tool leverages advanced data-driven marketing strategies, enabling precise audience targeting and personalized ad delivery. By integrating seamlessly into existing digital marketing efforts, Criteo Retail Media supports multichannel strategies that aim to boost engagement, reach, and sales. It offers comprehensive analytics and insights, allowing marketers to optimize campaigns in real-time and improve customer retention. Criteo’s robust platform is designed to increase traffic and elevate brand awareness, making it an essential solution for achieving diverse marketing objectives.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Analyse acquisition channels to optimise marketing spend | Analyzing acquisition channels helps businesses optimize their market… |
Intermediate
|
Medium
|
| Monitor ad performance through local engagement data | Keeping an eye on your ad performance through local engagement data h… |
Intermediate
|
Medium
|
| Monitor ad performance through local traffic and engagement data | Monitoring ad performance through local traffic and engagement data h… |
Intermediate
|
Medium
|
| Optimise creatives for each retail media platform | Make sure your creative designs are tailored specifically for each re… |
Intermediate
|
Medium
|
| Run seasonal promotions to boost sales | Running seasonal promotions can give a temporary sales boost and attr… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Analytics & Data Tracking | |
| Ecommerce Platforms & Marketplaces |
Related Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
Related Channels
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
| Marketplaces | Marketplaces are online platforms where you can sell a wide range of … |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Amazon | Amazon is a go-to for businesses aiming to boost sales and brand awar… |
| Retail Media Networks | Retail Media Networks let brands place ads directly within online ret… |
| Walmart Marketplace | Walmart Marketplace gives sellers a giant platform to reach millions … |
Related Strategies
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| PPC Strategy | Pay-per-click (PPC) strategy involves paying for ads to appear in sea… |
| Cross-Channel Campaign Strategy | Coordinating marketing efforts across multiple channels to create a u… |
Quick Facts
Website
https://www.criteo.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Enhances brand visibility across multiple channels
- Enables precise audience targeting through data analytics
- Integrates seamlessly with existing marketing strategies
- Boosts customer acquisition via personalized ads
- Provides real-time analytics for campaign optimization
- Supports multichannel strategies to elevate engagement
Cons
- Limited integration with niche platforms or tools
- Steep learning curve for beginners
- Complex pricing model may confuse users
- Requires significant data for effective targeting
- Limited customization for ad formats
- Dependence on third-party data sources