Delighted

For Content, Email, Events, PR, Social Media

Delighted is a leading customer feedback and experience management tool designed for marketing professionals focused on elevating customer satisfaction and enhancing brand reputation. Through its straightforward, user-friendly interface, Delighted enables marketers to collect, analyze, and act on customer feedback seamlessly. Key features include real-time Net Promoter Score (NPS) tracking, customizable surveys, and insightful analytics, supporting various marketing activities such as content, email, events, PR, and social media. Delighted empowers marketing teams to implement effective customer retention and loyalty strategies, leveraging data-driven insights to build trust and loyalty, ultimately fostering long-term customer relationships and driving business growth.

Related Marketing Tactics

Name Description Difficulty Cost
Collect customer feedback to identify new tutorial topics Getting feedback from your audience helps make your content more rele…
Intermediate
Medium
Collect feedback from customers who received samples for future improvements Getting feedback from customers who tried out your samples helps you …
Intermediate
Medium
Collect influencer feedback during and after the event for future improvement Get invaluable insights from influencers during and after your event …
Intermediate
Medium
Conduct a post-rebrand survey to gauge customer perception Running a post-rebrand survey helps you understand how your customers…
Intermediate
Medium
Conduct customer feedback surveys to understand reasons for inactivity Gather insights on why customers have become inactive by sending out …
Intermediate
Medium
»

Objectives

Name Description
Customer Satisfaction Customer Satisfaction as a marketing objective focuses on understandi…
Enhance Brand Reputation Enhancing brand reputation involves cultivating a favorable perceptio…
Retention Retention in marketing focuses on keeping existing customers engaged …
Trust and Loyalty Trust and loyalty are crucial marketing objectives that underpin long…

Related Technologies

Related Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
Digital Product A Digital Product refers to an intangible asset distributed in digita…
SaaS Software as a Service (SaaS) is a cloud-based service where instead o…
Service The 'Service' is an innovative solution tailored to address current c…

Related Channels

Name Description
Content Content marketing is all about creating and sharing valuable content …
Email Email marketing is a versatile tool for reaching both businesses and …
Events Events are powerful for connecting and engaging with audiences in rea…
PR Public Relations (PR) focuses on building and maintaining a positive …
Social Media Social media platforms let you connect with your audience, share cont…

Related Sub-channels

Name Description
Drip Campaigns Drip campaigns are a smart way to stay connected with your audience o…
Newsletters Newsletters are an effective way to keep your audience informed and e…
Promotional Emails Promotional emails are a direct way to reach customers with targeted …
Transactional Emails Transactional emails are a reliable way to engage with customers thro…

Related Strategies

Name Description
Customer Retention Strategies Keeping customers loyal involves personalized communication, rewards,…
Data-Driven Marketing Strategies Using data to guide marketing decisions helps target the right audien…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Loyalty and Rewards Strategies Encouraging repeat business through loyalty programs and rewards can …
Multichannel Marketing Strategies Reaching customers through multiple channels, like social media, emai…

Related Sub-strategies

Name Description
Customer Feedback Strategy Gathering and analyzing customer feedback to improve products, servic…
Customer Insights Strategy Understanding customer behavior and preferences to tailor your market…

Quick Facts

Pricing Model

Paid Only

Starting at $224.00/month

Free Trial

No

Ease of Use

Moderate

Setup Time

Hours

Tags

B2B
B2C
Paid

Pros

  • Enhances customer satisfaction through real-time NPS tracking.
  • Customizable surveys tailored to specific marketing strategies.
  • Empowers data-driven decision making with insightful analytics.
  • Fosters long-term customer relationships with loyalty insights.
  • Seamlessly integrates with multichannel marketing efforts.
  • Drives business growth by improving customer retention.

Cons

  • Limited integration options with non-mainstream tools.
  • Advanced analytics require separate, costly add-ons.
  • Steep learning curve for custom survey design.
  • Basic plan lacks in-depth reporting features.
  • Limited customization in survey branding options.
  • Customer support is not available 24/7.