Delighted
For Content, Email, Events, PR, Social Media
Delighted is a leading customer feedback and experience management tool designed for marketing professionals focused on elevating customer satisfaction and enhancing brand reputation. Through its straightforward, user-friendly interface, Delighted enables marketers to collect, analyze, and act on customer feedback seamlessly. Key features include real-time Net Promoter Score (NPS) tracking, customizable surveys, and insightful analytics, supporting various marketing activities such as content, email, events, PR, and social media. Delighted empowers marketing teams to implement effective customer retention and loyalty strategies, leveraging data-driven insights to build trust and loyalty, ultimately fostering long-term customer relationships and driving business growth.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Regularly review and refine retention strategies based on customer feedback | Gathering and acting on customer feedback helps you fine-tune retenti… |
Intermediate
|
Medium
|
| Regularly review customer feedback to refine pricing strategies | Check customer feedback regularly to tweak your pricing strategies. T… |
Intermediate
|
Medium
|
| Regularly review joint venture performance and make strategic adjustments | Keeping an eye on joint venture performance ensures you stay on track… |
Intermediate
|
Medium
|
| Run seasonal promotions to boost sales | Running seasonal promotions can give a temporary sales boost and attr… |
Intermediate
|
Medium
|
| Use NPS (Net Promoter Score) surveys to measure customer satisfaction | Measure how happy customers are with your brand or service by using N… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Related Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking | |
| Email Marketing & CRM |
Related Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Related Channels
| Name | Description |
|---|---|
| Content | Content marketing is all about creating and sharing valuable content … |
| Email marketing is a versatile tool for reaching both businesses and … | |
| Events | Events are powerful for connecting and engaging with audiences in rea… |
| PR | Public Relations (PR) focuses on building and maintaining a positive … |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Drip Campaigns | Drip campaigns are a smart way to stay connected with your audience o… |
| Newsletters | Newsletters are an effective way to keep your audience informed and e… |
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
| Transactional Emails | Transactional emails are a reliable way to engage with customers thro… |
Related Strategies
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Customer Feedback Strategy | Gathering and analyzing customer feedback to improve products, servic… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
Quick Facts
Website
https://delighted.comPricing Model
Paid Only
Starting at $224.00/month
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
B2C
Paid
Pros
- Enhances customer satisfaction through real-time NPS tracking.
- Customizable surveys tailored to specific marketing strategies.
- Empowers data-driven decision making with insightful analytics.
- Fosters long-term customer relationships with loyalty insights.
- Seamlessly integrates with multichannel marketing efforts.
- Drives business growth by improving customer retention.
Cons
- Limited integration options with non-mainstream tools.
- Advanced analytics require separate, costly add-ons.
- Steep learning curve for custom survey design.
- Basic plan lacks in-depth reporting features.
- Limited customization in survey branding options.
- Customer support is not available 24/7.