Dun & Bradstreet
For Content, Email, Events, PR, Telemarketing
Dun & Bradstreet is a leading business intelligence provider, offering comprehensive data and analytics solutions to enhance marketing strategies. It empowers marketing professionals by delivering insights into target markets, optimizing lead generation, and improving customer acquisition efforts. Key features include a vast database of over 500 million business records, real-time data updates, and advanced analytics tools. These capabilities support brand awareness, enhance brand reputation, and build trust and loyalty through data-driven marketing strategies. Dun & Bradstreet’s solutions are instrumental for content marketing, email campaigns, and telemarketing, providing a robust foundation for customer acquisition and market expansion.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Conduct in-depth research on target accounts to tailor messaging | Doing deep research on target accounts means you really dig into what… |
Intermediate
|
Medium
|
| Identify potential joint venture partners with complementary capabilities | Partnering with other businesses that have different but complementar… |
Intermediate
|
Medium
|
| Regularly review joint venture performance and make strategic adjustments | Keeping an eye on joint venture performance ensures you stay on track… |
Intermediate
|
Medium
|
| Run seasonal promotions to boost sales | Running seasonal promotions can give a temporary sales boost and attr… |
Intermediate
|
Medium
|
| Use data-driven insights to guide strategic decision-making | Using data-driven insights to guide strategic decisions can give you … |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Related Technologies
Related Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Related Channels
| Name | Description |
|---|---|
| Content | Content marketing is all about creating and sharing valuable content … |
| Email marketing is a versatile tool for reaching both businesses and … | |
| Events | Events are powerful for connecting and engaging with audiences in rea… |
| PR | Public Relations (PR) focuses on building and maintaining a positive … |
| Telemarketing | Telemarketing involves calling potential customers to promote product… |
Related Sub-channels
| Name | Description |
|---|---|
| Direct Partnerships | Building relationships directly with other brands or businesses to pr… |
| Community Relations | Community Relations is all about building strong relationships with t… |
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
Related Strategies
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Market Expansion Strategies | Growing your business by entering new markets involves research, adap… |
| Sales Strategies | Boosting sales involves understanding customer needs, effective commu… |
Related Sub-strategies
| Name | Description |
|---|---|
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| Predictive Analytics Strategy | Using data and algorithms to forecast future trends and behaviors, a … |
Quick Facts
Website
https://www.dnb.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Access vast global business database instantly
- Optimize lead generation with advanced analytics
- Enhance customer acquisition using real-time insights
- Elevate brand reputation through data-driven strategies
- Strengthen customer loyalty with reliable data
- Facilitate market expansion with comprehensive insights
Cons
- Limited customization of data reports
- High cost for small businesses
- Complex integration with existing systems
- Steep learning curve for new users
- Occasional data accuracy discrepancies
- Limited support for non-English datasets