Fastory

For Content, Display Advertising, Mobile, Social Media

Fastory is a cutting-edge marketing platform designed to amplify brand engagement and drive lead generation through interactive content. It offers a suite of tools for creating visually appealing mobile-first experiences, such as quizzes, games, and stories, which enhance brand reputation and trust. Fastory supports various marketing goals including brand awareness, reach, and loyalty by utilizing channels like social media, display advertising, and mobile. It empowers marketers with strategies ranging from content marketing to viral and multichannel approaches. The platform is ideal for crafting engaging campaigns that captivate audiences and boost traffic, all while providing insightful analytics for performance tracking.

Related Marketing Tactics

Name Description Difficulty Cost
Run seasonal promotions to boost sales Running seasonal promotions can give a temporary sales boost and attr…
Intermediate
Medium
Utilise existing brand equity to introduce new products or services Take advantage of your brand's existing reputation to introduce new p…
Intermediate
Medium

Objectives

Name Description
Brand Awareness Brand awareness is the marketing objective of increasing a brand's vi…
Engagement Engagement in marketing refers to the interactions between a brand an…
Enhance Brand Reputation Enhancing brand reputation involves cultivating a favorable perceptio…
Lead Generation Lead generation is a vital marketing objective that focuses on identi…
Reach Reach is a key marketing objective focused on maximizing the exposure…
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Related Technologies

Name Description
Advertising & Paid Media Advertising & Paid Media technology encompasses tools and platforms d…
Content Creation & Design
Social Media Management

Related Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
Content Content is a fundamental element of contemporary marketing, encompass…
Digital Product A Digital Product refers to an intangible asset distributed in digita…
Event The 'Event' is a strategic platform that enables marketers to connect…
Mobile App The mobile app is a dynamic digital tool that marketers utilize to ef…
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Related Channels

Name Description
Content Content marketing is all about creating and sharing valuable content …
Display Advertising Display advertising uses visual ads on websites and apps to capture a…
Mobile Mobile marketing reaches people where they are, on their phones. It's…
Social Media Social media platforms let you connect with your audience, share cont…

Related Sub-channels

Name Description
Facebook Market on one of the most popular social media platforms. Great for t…
Instagram a visual-driven platform that's great for sharing photos and videos t…
Snapchat Snapchat is a fun and dynamic social media platform where you can rea…
Social Media Ads Ads on popular social media platforms help brands engage their target…
TikTok TikTok is the go-to platform for short, engaging video content. It's …

Related Strategies

Name Description
Viral Marketing Strategies Creating shareable content that quickly spreads online can boost bran…
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Related Sub-strategies

Name Description
Content Creation Strategy Creating a content creation strategy means planning and producing val…
Content Distribution Strategy Sharing your content through various channels to reach your audience,…
Content Optimization Strategy Enhancing your content to perform better in search results and engage…
Social Media Strategy Creating and sharing content on social media platforms to engage with…
User-Generated Content Strategy Encouraging customers to create and share content about your brand. T…

Quick Facts

Pricing Model

Paid Only

Free Trial

No

Ease of Use

Moderate

Setup Time

Hours

Tags

B2B
B2C

Pros

  • Enhances brand engagement with interactive content.
  • Boosts lead generation through captivating experiences.
  • Provides visually appealing mobile-first designs.
  • Supports multichannel strategies for broad reach.
  • Offers insightful analytics for performance tracking.
  • Amplifies brand reputation and customer trust.

Cons

  • Limited integrations with third-party marketing tools.
  • Steep learning curve for new users.
  • High pricing may deter small businesses.
  • Customization options are somewhat restricted.
  • Mobile-first focus may neglect desktop users.
  • Analytics features lack advanced segmentation.