Google Display & Video 360
For Display Advertising, Mobile, Social Media
Google Display & Video 360 is a comprehensive marketing platform designed by Google to streamline the planning, execution, and management of digital advertising campaigns. It enables marketers to efficiently create and manage display and video ads across multiple channels, including display advertising, mobile, and social media. Key features include advanced audience targeting, real-time bidding, and robust analytics, allowing for precise audience engagement and data-driven decision-making. Display & Video 360 supports various marketing goals, such as brand awareness, customer acquisition, and lead generation, by employing strategies like multichannel and digital marketing. It offers marketers a unified tool to drive traffic, sales, and engagement effectively.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| A/B test different ad formats for optimal performance | Experiment with different ad formats to find the most effective one f… |
Intermediate
|
Medium
|
| Analyse ad performance regularly to refine targeting and creatives | Frequently checking your ad performance helps you fine-tune your ad t… |
Intermediate
|
Medium
|
| Analyse banner ad performance and adjust strategies accordingly | Diving into your banner ad performance can unveil what's working and … |
Intermediate
|
Medium
|
| Analyse reader demographics to refine ad placements | Understanding who your readers are can really help you place ads more… |
Intermediate
|
Medium
|
| Communicate the value of premium pricing for high-quality products | Showcasing why top-quality items are worth the price can boost brand … |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Analytics & Data Tracking |
Related Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
Related Channels
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
| Social Media Ads | Ads on popular social media platforms help brands engage their target… |
Related Strategies
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
Quick Facts
Website
https://marketingplatform.goo…Pricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Streamlines cross-channel campaign management efficiently
- Enables precise audience targeting with data insights
- Facilitates real-time bidding for optimal ad placements
- Offers robust analytics for data-driven decisions
- Supports multichannel marketing strategies seamlessly
- Enhances brand awareness through diverse ad formats
Cons
- Steep learning curve for new users
- Complex integration with non-Google platforms
- High cost for small businesses
- Limited customization for some ad formats
- Requires significant data for effective targeting
- Dependency on Google’s ecosystem for full benefits