GoToWebinar
For Content, Email, Events, Social Media
GoToWebinar is a robust web conferencing tool designed to enhance virtual event experiences for marketers. It facilitates seamless hosting of webinars, enabling marketing professionals to engage audiences through interactive sessions and high-quality broadcasts. Key features include comprehensive analytics, customizable registration forms, and automated follow-up emails, which streamline lead generation and customer acquisition processes. GoToWebinar supports marketing efforts such as brand awareness, lead nurturing, and customer engagement through content-driven strategies. Its integration with social media and email marketing tools amplifies reach and retention efforts. This platform empowers marketers to execute multichannel strategies, fostering trust and loyalty in target audiences.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Run seasonal promotions to boost sales | Running seasonal promotions can give a temporary sales boost and attr… |
Intermediate
|
Medium
|
| Use product demonstrations to engage visitors | Showcasing your product through demonstrations can be a game-changer … |
Intermediate
|
Medium
|
| Use webinar analytics to track engagement and performance | Webinar analytics help you keep track of who's watching, interacting,… |
Intermediate
|
Medium
|
| Use webinar recordings as gated content to generate leads | Webinar recordings as gated content can be a goldmine for leads. You … |
Intermediate
|
Medium
|
| Use webinars as lead generation tools with gated registrations | Host interactive webinars where attendees must register to access, ca… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
Related Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking | |
| Email Marketing & CRM | |
| Event Management & Webinars |
Related Promotes
| Name | Description |
|---|---|
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
| Training Course | The Training Course is an educational program aimed at enhancing prof… |
Related Channels
| Name | Description |
|---|---|
| Content | Content marketing is all about creating and sharing valuable content … |
| Email marketing is a versatile tool for reaching both businesses and … | |
| Events | Events are powerful for connecting and engaging with audiences in rea… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
Related Strategies
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Educational Marketing Strategies | Teaching customers about your products through informative content ca… |
Related Sub-strategies
| Name | Description |
|---|---|
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Tutorial and How-To Content Strategy | Creating detailed guides and instructional content to help your audie… |
| Webinar and Online Course Strategy | Creating educational webinars and online courses to engage and educat… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
Quick Facts
Website
https://www.goto.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Facilitates seamless webinar hosting with interactive features
- Provides comprehensive analytics for data-driven decisions
- Offers customizable registration forms for targeted lead capture
- Automates follow-up emails to enhance engagement
- Integrates with social media for expanded reach
- Supports multichannel strategies for diverse marketing efforts
Cons
- Limited customization of webinar interface
- Steep learning curve for new users
- Occasional audio and video lags
- High cost for small businesses
- Complexity in integrating with CRM systems
- Limited mobile functionality