Impact.com
For Affiliates, Content, Display Advertising, Email, Marketplaces, Mobile, Social Media
Impact.com is a comprehensive partnership management platform designed to optimize and scale marketing efforts across various channels. It supports affiliates, content, display advertising, email, marketplaces, mobile, and social media, making it ideal for multichannel marketing strategies. Key features include robust analytics, customizable reporting, and seamless integration capabilities, enabling marketers to drive customer acquisition, engagement, lead generation, and sales effectively. Impact.com excels in facilitating influencer and partnership marketing strategies, ensuring trust and loyalty while maximizing traffic. The platform empowers marketing professionals to streamline processes, enhance collaboration, and achieve measurable results, supporting both digital and traditional marketing objectives.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Partner with other brands to offer exclusive co-branded rewards | Teaming up with another brand lets you offer unique co-branded reward… |
Intermediate
|
Medium
|
| Provide ambassadors with branded merchandise to promote brand visibility | Giving branded merchandise to ambassadors is a great way to get your … |
Intermediate
|
Medium
|
| Provide regular training and updates to affiliates | Keeping affiliates in the loop with regular training and updates help… |
Intermediate
|
Medium
|
| Regularly evaluate partnerships for continued alignment and mutual benefit | Regularly checking on partnerships ensures that both sides are still … |
Intermediate
|
Medium
|
| Run seasonal promotions to boost sales | Running seasonal promotions can give a temporary sales boost and attr… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Related Technologies
| Name | Description |
|---|---|
| Affiliate & Partner Marketing | Affiliate & Partner Marketing technology is a strategic tool that ena… |
| Analytics & Data Tracking |
Related Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
Related Channels
| Name | Description |
|---|---|
| Affiliates | Affiliates marketing is a cost-effective way to get others to promote… |
| Content | Content marketing is all about creating and sharing valuable content … |
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
| Email marketing is a versatile tool for reaching both businesses and … | |
| Marketplaces | Marketplaces are online platforms where you can sell a wide range of … |
Related Sub-channels
| Name | Description |
|---|---|
| Affiliate Networks | Affiliate Networks connect businesses with affiliates to promote thei… |
| Direct Partnerships | Building relationships directly with other brands or businesses to pr… |
Related Strategies
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Influencer Marketing Strategies | Partnering with influencers helps you reach their followers, boosting… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
| Partnership Marketing Strategies | Collaborating with other businesses can boost your reach and credibil… |
Related Sub-strategies
| Name | Description |
|---|---|
| Referral Marketing Strategy | Encouraging existing customers to refer new ones by offering incentiv… |
| Brand Ambassador Strategy | Engaging loyal customers or influencers to represent and promote your… |
| Influencer Event Strategy | Hosting events where influencers experience and promote your brand in… |
| Micro-Influencer Strategy | Partnering with micro-influencers, who have smaller but highly engage… |
| Partnership Rewards Strategy | Offering rewards through partnerships with other brands, enhancing va… |
Quick Facts
Website
https://impact.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Facilitates multichannel strategy with comprehensive platform
- Enhances collaboration through seamless integration capabilities
- Drives customer acquisition with robust analytics
- Empowers influencer marketing with partnership tools
- Maximizes sales via customizable reporting features
- Builds trust and loyalty with effective partnership management
Cons
- Complex interface may overwhelm new users
- Limited customization in reporting features
- Steep learning curve for advanced tools
- Higher pricing tiers for premium features
- Occasional integration issues with certain platforms
- Limited support for non-English languages