Influitive
For Community, Content, Email, Events, Social Media
Influitive is a robust advocacy marketing platform designed to harness the power of customer engagement and word-of-mouth. It empowers marketers to build and nurture vibrant advocate communities, driving brand loyalty and customer retention. Key features include personalized advocate journeys, gamification, and seamless integration with CRM and marketing automation tools. Marketing professionals benefit from its ability to enhance brand reputation, generate high-quality leads, and foster trust through authentic customer interactions. Influitive supports activities like community building, content creation, and event engagement across channels such as email and social media. It is an essential tool for executing customer acquisition and retention strategies.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Create a customer advisory board to involve loyal customers in product development | Creating a customer advisory board gives loyal customers a voice in y… |
Intermediate
|
Medium
|
| Develop a structured brand ambassador programme with clear benefits and expectations | Building a brand ambassador program can significantly boost your bran… |
Intermediate
|
Medium
|
| Identify loyal customers or fans to become brand ambassadors | Turn your loyal customers into brand ambassadors and create a ripple … |
Intermediate
|
Medium
|
| Implement a customer advocacy programme to promote positive word-of-mouth | Encourage your customers to share their positive experiences and reco… |
Intermediate
|
Medium
|
| Involve ambassadors in brand campaigns or events | Harness the power of enthusiastic brand ambassadors to elevate your c… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Related Technologies
| Name | Description |
|---|---|
| Affiliate & Partner Marketing | Affiliate & Partner Marketing technology is a strategic tool that ena… |
| Analytics & Data Tracking | |
| Email Marketing & CRM | |
| Social Media Management |
Related Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Related Channels
| Name | Description |
|---|---|
| Community | Connecting with audiences through communities builds trust, loyalty, … |
| Content | Content marketing is all about creating and sharing valuable content … |
| Email marketing is a versatile tool for reaching both businesses and … | |
| Events | Events are powerful for connecting and engaging with audiences in rea… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Community Relations | Community Relations is all about building strong relationships with t… |
| Blogs | Blogs are a versatile way to connect with your audience by sharing va… |
| Podcasts | Podcasts have become a popular way to reach niche audiences with enga… |
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| YouTube | YouTube is an online platform where you can upload and view videos on… |
Related Strategies
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Influencer Marketing Strategies | Partnering with influencers helps you reach their followers, boosting… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
| Thought Leadership Strategies | Sharing expert insights and innovative ideas builds your reputation a… |
Related Sub-strategies
| Name | Description |
|---|---|
| Referral Marketing Strategy | Encouraging existing customers to refer new ones by offering incentiv… |
| Customer Feedback Strategy | Gathering and analyzing customer feedback to improve products, servic… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Brand Ambassador Strategy | Engaging loyal customers or influencers to represent and promote your… |
| User-Generated Content Strategy | Encouraging customers to create and share content about your brand. T… |
Quick Facts
Website
https://influitive.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Empowers personalized advocate journeys for engagement.
- Enhances brand loyalty through community building.
- Drives high-quality leads via word-of-mouth.
- Strengthens customer trust with authentic interactions.
- Integrates seamlessly with CRM and marketing tools.
- Boosts retention through gamified experiences.
Cons
- Steep learning curve for new users.
- Limited customization options for gamification.
- Integration issues with lesser-known CRMs.
- Pricing can be high for small businesses.
- Complexity in setting up advocate journeys.
- Requires ongoing management and engagement.