InMobi
For Display Advertising, Mobile, Social Media
InMobi is a leading mobile advertising platform designed to drive app installs, brand awareness, customer acquisition, engagement, reach, sales, and traffic. It enables marketing professionals to execute effective digital marketing strategies across display advertising, mobile, and social media channels. InMobi’s robust features include advanced targeting options, real-time analytics, and programmatic buying, which allow marketers to create personalized and data-driven campaigns. It supports customer acquisition strategies and multichannel marketing efforts, enhancing visibility and impact. By leveraging influencer marketing strategies and data insights, InMobi helps brands to engage audiences effectively and achieve measurable results. Visit https://www.inmobi.com for more information.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Collaborate with app developers for exclusive ad placements | Partnering with app developers for exclusive ad placements helps bran… |
Intermediate
|
Medium
|
| Run seasonal promotions to boost sales | Running seasonal promotions can give a temporary sales boost and attr… |
Intermediate
|
Medium
|
| Use contextual targeting to display banners on relevant content | When you use contextual targeting, your banner ads pop up on web page… |
Intermediate
|
Medium
|
| Use native ads that blend seamlessly with app content | Native ads fit right into the app you're using, making them less disr… |
Intermediate
|
Medium
|
| Utilise existing brand equity to introduce new products or services | Take advantage of your brand's existing reputation to introduce new p… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| App Installs | The marketing objective 'App Installs' focuses on increasing the numb… |
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Analytics & Data Tracking | |
| Social Media Management |
Related Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
Related Channels
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Push Notifications | Get your messages in front of users directly on their devices. They'r… |
| SMS Marketing | SMS Marketing uses text messages to directly reach your customers' ph… |
Related Strategies
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Influencer Marketing Strategies | Partnering with influencers helps you reach their followers, boosting… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| PPC Strategy | Pay-per-click (PPC) strategy involves paying for ads to appear in sea… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
| Cross-Channel Campaign Strategy | Coordinating marketing efforts across multiple channels to create a u… |
Quick Facts
Website
https://www.inmobi.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
B2C
Paid
Pros
- Enhances engagement with real-time analytics insights
- Boosts app installs via targeted mobile ads
- Drives brand awareness using multichannel strategies
- Facilitates customer acquisition with programmatic buying
- Maximizes reach through advanced targeting options
- Leverages influencer strategies for impactful campaigns
Cons
- Complex interface may overwhelm new users
- Limited integration with niche platforms
- Advanced features require steep learning curve
- Higher pricing for premium targeting options
- Limited customer support during off-hours
- Occasional delays in real-time analytics