Intersection

For Display Advertising, Mobile, Outdoor Advertising, Social Media

Intersection is a cutting-edge marketing tool by Outbrain designed to enhance brand awareness, engagement, and reputation through strategic multichannel campaigns. It seamlessly integrates with display advertising, mobile, outdoor advertising, and social media, providing marketers with a robust platform for executing content, data-driven, digital, experiential, and multichannel marketing strategies. Key features include advanced analytics for data-driven decision-making, real-time engagement tracking, and personalized content delivery. Intersection supports marketing activities aimed at increasing reach and driving traffic, empowering professionals to optimize their campaigns effectively. With its precision targeting and comprehensive insights, Intersection is an indispensable asset for achieving marketing excellence.

Related Marketing Tactics

Name Description Difficulty Cost
Distribute flyers in high-traffic areas or events Handing out flyers in bustling areas or at events is a straightforwar…
Intermediate
Medium
Distribute free samples at high-traffic locations or events Handing out free samples in bustling spots or at popular events can q…
Intermediate
Medium
Host pop-up events in high-traffic areas to maximise exposure Imagine creating buzz with pop-up events in busy areas. It's perfect …
Intermediate
Medium
Host sampling events in high-traffic areas or stores Hosting sampling events in crowded stores or busy areas lets you dire…
Intermediate
Medium
Incorporate local elements to increase relevance Make your marketing more relatable by adding local touches, like regi…
Intermediate
Medium
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Objectives

Name Description
Brand Awareness Brand awareness is the marketing objective of increasing a brand's vi…
Engagement Engagement in marketing refers to the interactions between a brand an…
Enhance Brand Reputation Enhancing brand reputation involves cultivating a favorable perceptio…
Reach Reach is a key marketing objective focused on maximizing the exposure…
Traffic Increasing website traffic is a fundamental marketing objective focus…

Related Technologies

Name Description
Advertising & Paid Media Advertising & Paid Media technology encompasses tools and platforms d…
Analytics & Data Tracking
Social Media Management

Related Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
Event The 'Event' is a strategic platform that enables marketers to connect…
Physical Product The Physical Product represents a tangible good that marketers have t…
Service The 'Service' is an innovative solution tailored to address current c…

Related Channels

Name Description
Display Advertising Display advertising uses visual ads on websites and apps to capture a…
Mobile Mobile marketing reaches people where they are, on their phones. It's…
Outdoor Advertising Outdoor advertising is all about big, eye-catching displays in busy p…
Social Media Social media platforms let you connect with your audience, share cont…

Related Sub-channels

Name Description
Community Relations Community Relations is all about building strong relationships with t…
Podcasts Podcasts have become a popular way to reach niche audiences with enga…
Webinars Webinars are online seminars that offer a cost-effective way to reach…
Conferences Conferences are a great way to network and learn industry trends in p…
Trade Shows Trade shows are bustling events where companies showcase their produc…
»

Related Strategies

Name Description
Content Marketing Strategies Creating valuable content attracts and engages customers, building tr…
Data-Driven Marketing Strategies Using data to guide marketing decisions helps target the right audien…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Experiential Marketing Strategies Creating immersive experiences helps connect customers with your bran…
Multichannel Marketing Strategies Reaching customers through multiple channels, like social media, emai…

Related Sub-strategies

Name Description
Content Distribution Strategy Sharing your content through various channels to reach your audience,…
Social Media Strategy Creating and sharing content on social media platforms to engage with…
Cross-Channel Campaign Strategy Coordinating marketing efforts across multiple channels to create a u…
Omnichannel Strategy Creating a seamless customer experience across all channels—online an…

Quick Facts

Pricing Model

Paid Only

Free Trial

No

Ease of Use

Moderate

Setup Time

Hours

Tags

B2B
B2C

Pros

  • Enhances brand awareness through multichannel integration.
  • Boosts engagement with real-time tracking features.
  • Delivers personalized content to target audiences.
  • Optimizes campaigns using advanced analytics.
  • Supports precision targeting for effective reach.
  • Empowers marketers with comprehensive insights.

Cons

  • Complex integration with niche marketing platforms.
  • Steep learning curve for new users.
  • Limited customization in reporting features.
  • High cost for small businesses.
  • Requires robust infrastructure for optimal performance.
  • Potential data privacy concerns with integrations.