Intersection
For Display Advertising, Mobile, Outdoor Advertising, Social Media
Intersection is a cutting-edge marketing tool by Outbrain designed to enhance brand awareness, engagement, and reputation through strategic multichannel campaigns. It seamlessly integrates with display advertising, mobile, outdoor advertising, and social media, providing marketers with a robust platform for executing content, data-driven, digital, experiential, and multichannel marketing strategies. Key features include advanced analytics for data-driven decision-making, real-time engagement tracking, and personalized content delivery. Intersection supports marketing activities aimed at increasing reach and driving traffic, empowering professionals to optimize their campaigns effectively. With its precision targeting and comprehensive insights, Intersection is an indispensable asset for achieving marketing excellence.
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| Utilise existing brand equity to introduce new products or services | Take advantage of your brand's existing reputation to introduce new p… |
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Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Analytics & Data Tracking | |
| Social Media Management |
Related Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Related Channels
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
| Outdoor Advertising | Outdoor advertising is all about big, eye-catching displays in busy p… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Community Relations | Community Relations is all about building strong relationships with t… |
| Podcasts | Podcasts have become a popular way to reach niche audiences with enga… |
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
Related Strategies
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
| Cross-Channel Campaign Strategy | Coordinating marketing efforts across multiple channels to create a u… |
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
Quick Facts
Website
https://www.intersection.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
B2C
Pros
- Enhances brand awareness through multichannel integration.
- Boosts engagement with real-time tracking features.
- Delivers personalized content to target audiences.
- Optimizes campaigns using advanced analytics.
- Supports precision targeting for effective reach.
- Empowers marketers with comprehensive insights.
Cons
- Complex integration with niche marketing platforms.
- Steep learning curve for new users.
- Limited customization in reporting features.
- High cost for small businesses.
- Requires robust infrastructure for optimal performance.
- Potential data privacy concerns with integrations.