Kenshoo
For Display Advertising, Mobile, Search Engines, Social Media
Kenshoo is a leading digital marketing platform designed to empower marketers with data-driven insights and strategic tools. It facilitates app installs, brand awareness, customer acquisition, engagement, lead generation, reach, sales, and traffic through advanced multichannel marketing strategies. Kenshoo supports display advertising, mobile, search engines, and social media channels, providing a comprehensive solution for optimizing digital campaigns. Key features include robust analytics, automated bidding, and cross-channel tracking, allowing marketers to make informed decisions and maximize ROI. With its focus on precision and efficiency, Kenshoo enables marketers to execute and manage sophisticated marketing strategies seamlessly.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Adjust bids and budgets based on real-time performance data | Optimize your marketing strategy by adjusting bids and budgets based … |
Intermediate
|
Medium
|
| Analyse acquisition channels to optimise marketing spend | Analyzing acquisition channels helps businesses optimize their market… |
Intermediate
|
Medium
|
| Incorporate retargeting strategies to re-engage past visitors | Retargeting is about reconnecting with people who have already shown … |
Intermediate
|
Medium
|
| Monitor ad performance through local engagement data | Keeping an eye on your ad performance through local engagement data h… |
Intermediate
|
Medium
|
| Run seasonal promotions to boost sales | Running seasonal promotions can give a temporary sales boost and attr… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| App Installs | The marketing objective 'App Installs' focuses on increasing the numb… |
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Analytics & Data Tracking | |
| Search Engine Optimisation (SEO) | |
| Social Media Management |
Related Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
Related Channels
| Name | Description |
|---|---|
| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
| Search Engines | Search engines are the go-to when you want to get noticed online. The… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| Amazon | Amazon is a go-to for businesses aiming to boost sales and brand awar… |
| Retail Media Networks | Retail Media Networks let brands place ads directly within online ret… |
| Market on one of the most popular social media platforms. Great for t… |
Related Strategies
| Name | Description |
|---|---|
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| Predictive Analytics Strategy | Using data and algorithms to forecast future trends and behaviors, a … |
| PPC Strategy | Pay-per-click (PPC) strategy involves paying for ads to appear in sea… |
| SEO Strategy | Improving your website to rank higher in search results, an SEO strat… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
Quick Facts
Website
https://kenshoo.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Empowers data-driven marketing with robust analytics
- Optimizes campaigns through automated bidding strategies
- Enhances cross-channel tracking for unified insights
- Facilitates seamless multichannel marketing execution
- Maximizes ROI with precision targeting capabilities
- Supports diverse channels: display, mobile, social
Cons
- Steep learning curve for new users
- Higher cost for smaller businesses
- Limited integration with niche platforms
- Complex interface can overwhelm beginners
- Customer support response times vary
- Advanced features require technical expertise